Create E-Marketing for Your Customers Jacque Etherton Marketing Coordinator

Overview of Presentation  E-Marketing Statistics & Feedback  Benefits of E-Marketing  How to Create E-Marketing  Decide Theme & Research  Design Software  Open Office  How to edit a piece we’ve created  E- Marketing Platforms  Recap

E- Marketing Statistics & Feedback  Results from Indoff survey:  75% of Indoff Partners use e-marketing once a month  47% of Partners that use e-marketing have received an order directly or indirectly from an e-marketing piece  “Each time I do any campaign I get a 3% response for something even if it’s not related. The point is they know I am still here.”  “Renewed an existing customer and received an order over the internet”  “Yes, I have sold almost 20 industrial fans since that piece”  “One example: I sent out an blast this week that was in the form of a paragraph telling about copy paper prices increasing on June 1st. I have had an excellent response to that. Another example: I made my own flyer for a cute item and within 10 min of sending the , I rec'd orders for several of them.”  “It keeps my name right there in front of them and helps my customers place an order right there or reminds them to place an order for something else.”

Benefits of E-Marketing  Cost Effective  Targeted  Builds relationships and loyalty  Opt-in or unsubscribe options  Visually pleasing  Allows for interactive dialog

How to Create Your Own E-Marketing  Decide on topic/theme & research  Develop content  Gather images & create visual with Gimp or Paint  Upload finished visual jpeg to Partner Marketing Site  Insert image into Open Office HTML document and add content  Add “opt out” message  Save HTML document for marketing

E-Marketing – Theme & Content  Let’s pick a theme – How to make your office eco-friendly  Research the topic and write up your content in Word  Ex: “With all of the new eco-friendly alternatives available in the marketplace today, you may be interested in learning ways in which your company can reduce their environmental impact. Here are a few tips:  Use non-toxic cleaning products free of harsh chemicals  Use environmentally friendly office products  Set up recycling bins within your offices  Use eco-friendly break room products  Switch to fair-trade, shade-grown coffee  Avoid printing documents that could be ed  Turn off any equipment that doesn’t need to be on when you’re not in the office As your Indoff Partner, I have access to hundreds of eco-friendly products and advice for how you can go green within your office.”

 Choose specific products you want to promote to your customers – find images that are available to you (vendor CD or website)  If you don’t have Photoshop, you can also use Paint, GIMP, or an alternative photo/design editor  All of the images I have selected are from Supplies Direct  Drag each image to your Desktop, Rename, Paste into Paint from Desktop, Save as jpeg file!  Don’t forget the Indoff logo! E-Marketing – Gather Images

E-Marketing- Upload Image  Let’s start by uploading the Indoff logo  Go to a Partner Marketing Site  Upload your JPEG image in the “System” tab under “Site Uploads”  After a successful upload, click on the thumbnail image  Highlight the entire URL (web address) for the image and copy  Be sure to do this for all images you want in the marketing piece

E-Marketing- Open Office HTML  Open new “Open Office” HTML document on your computer  Open Office is free to download  Click the insert photo button in Open Office  Paste the URL that you copied in the “File Name” field, then click “Open”  Add your text content from Word  Copy and paste works just fine  Play with the colors and fonts if you wish

E-Marketing- Send out via  After saving your e-marketing piece as an HTML document in Open Office, you’re ready to send it out!  Edit Select All Copy  Go to your (Indoff g-mail works great!)  Compose New  Place cursor in the body of the and Paste  You should see all the images and content, tweak things if you need to.  In BCC “To” field, add your customer contacts  And finally – Always, always, follow-up!!

How to Edit E-Marketing  You can find all of the e-marketing pieces that have been created by going to the Intranet Groups Marketing E-Marketing  Once you have selected your E-Marketing piece, click on it so it opens in it’s own window  Edit Select All Edit Copy  Go to your and “Compose Mail”  Place your cursor in the body of the and Paste  After it is pasted, you can edit the text as you would like  Just delete the text you would like to replace and type in your new message!  Also, add your contacts in the BCC “To” field and Follow-Up!!

E-Marketing Platforms  Why use an e-marketing platform?  A few options:  Constant Contact  iContact  ResultsMail  Yesmail Direct  MailChimp  Research and Compare  Find out what would work best for you

 We covered the statistics & feedback from Indoff Partners that use e- marketing  I showed you how to create an e-marketing piece for free using a simple design program, using Indoff’s Partner Marketing Sites and Open Office  We went over how to edit an e-marketing piece that has already been created by the Marketing Department  No matter how you create it, e-marketing is a beneficial medium to get and keep your name in front of customers… Questions? E-Marketing Recap