Pilot International Moving Forward Strategic Plan Faith Stamps, Vice President 2016 Pilot International Convention - Montreal

Pilot International Mission Framework The mission of Pilot International is: to influence positive change in communities throughout the world. To do this, we: come together in friendship and give people an outlet for service. We focus on: preparing youth and young adults for service. encouraging brain safety and health. supporting those who care for others.

Theory of Change A Strategic Shift FROM TO

Theory of Change Your daughter or son’s Pilot Club

Pilot International’s Five Strategic Imperatives 1)Club Engagement: Create more intentional and effective interaction between Clubs and PI 2)Club Expansion: Use the establishment of new clubs as a growth driver. 3)Value and Benefit: Create value that makes PI the service organization of choice. 4)Effective Branding: Create clarity, consistency and relevance in both internal and external messaging. 5)Revenue Generation: Grow revenue through diverse and innovative channels.

Imperative 1 Club Engagement Create more intentional and effective interaction between clubs and Pilot International. Strategic Positioning Comprehensive club resource sharing Direct, diverse, and strategic “high touches” to clubs and members. Multi-year training of districts and clubs on expectations, roles and effective practices.

Imperative 2 Club Expansion Use the establishment of clubs as a growth driver. Strategic Positioning  Create incentive/reward for new club establishment. Expansion teams at the international and district levels with local input. Recruit past members to start new clubs. Training and toolkits.

Imperative 3 Value & Benefit Create value that makes Pilot International the service organization of choice. Strategic Positioning  Define, develop, and deliver unique programs that drive the ABC’s  of Pilot. Provide recognition to Clubs. Utilize website as a depository of resources for Clubs and members.

Imperative 4 Effective Branding Create clarity, consistency and relevance in both internal and external messaging. Strategic Positioning  Consistent and enforced brand architecture. Identify market areas – places of most potential. Develop a teachable point of view (our story) that we can tell others.

Imperative 5 Revenue Generation Grow revenue through diverse and innovative channels. Strategic Positioning  Work to develop 5- Year Development Plan for new revenue.  Phase I: Institute focused campaign and donor  management.  Phase II: Build long-term plan for acquiring  major external funds.

Organizational Capacity Build organizational competencies and resources for execution of strategy. Strategic Positioning Hire Executive Director Use external consultants as needed. Ensure marketing and communications strategy support plan. Ensure training for staff. Create, train and fund expansion teams.