NO ANTIBIOTICS EVER™ CHICKEN & TURKEY PREMIUM POSITION Perdue Foodservice is currently the #1 Premium Claim Provider: #1 organic chicken provider & #1 NAE/all-vegetarian fed provider CONSUMER CONCERN OVER ANTIBIOTICS + DEMAND FOR PREMIUM POULTRY 80% of consumers believe antibiotic-free protein is better for you 1 72% of consumers are extremely concerned about the overuse of antibiotics in animal agriculture 2 PREMIUM POULTRY IN RETAIL CHANNEL Retail Chicken Category Shift – Growth Rates for Protein Tiers 3 : – Organic: +32.1% – No Antibiotics Ever: +27.1% – All-Vegetarian Fed: +9.0% – Traditional: +5.6% A RISING MOVEMENT IN FOODSERVICE CHANNEL Consumers no longer see clean ingredients as a positive option; they now see it as an expectation from foodservice operators 4 Major restaurant chains are converting to NAE meat, including Panera, Chick-fil-A – Others are making a commitment to reduce antibiotic use such as McDonald’s, Subway & Wendy’s The only way to know for sure that no antibiotics were used is the “NO ANTIBIOTICS EVER” claim – Other claims may allow antibiotics to be used, including “responsible use,” “all natural,” “no human antibiotics,” etc. 1 Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October IRI Freshlook Data, December QSR Magazine, “Cleaning Up”,” Sam Oches, November CNN.com, “Restaurant report card grades on antibiotics in meat supply,” Ben Tinker, September Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October IRI Freshlook Data, December QSR Magazine, “Cleaning Up”,” Sam Oches, November CNN.com, “Restaurant report card grades on antibiotics in meat supply,” Ben Tinker, September Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October IRI Freshlook Data, December QSR Magazine, “Cleaning Up”,” Sam Oches, November CNN.com, “Restaurant report card grades on antibiotics in meat supply,” Ben Tinker, September Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October IRI Freshlook Data, December QSR Magazine, “Cleaning Up”,” Sam Oches, November CNN.com, “Restaurant report card grades on antibiotics in meat supply,” Ben Tinker, September Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October Consumer Reports,, “Meats produced without antibiotics harbor fewer ‘superbugs’,” November Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June Technomic, “Consumer Attitudes Towards Value-Added Poultry in Foodservice,” October Technomic, Inc., The Center of the Plate: Poultry Consumer Trend Report, Consumer Reports Survey, June IRI Freshlook Data, December QSR Magazine, “Cleaning Up”,” Sam Oches, November 2015