Total U.S. Regional Composite REGIONAL DATA REPORT JAN – MAR 2013 vs. 2012

Methodology Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) – IRI gathers chain-wide sales across all RMAs (Retail Market Areas) Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers – Data is entered into CAST system – Using CAST, data is queried and reported approximately every 4 weeks Average Selling Price (ASP) is not Advertised Retail Price – Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase Categories: Total Avocados, Fruit = Total Fruit excluding Avocados, Produce = Total Produce including Avocados Timeframe: YTD Q1 (January – March) 2013 Retail data provided by IRI / FreshLook Marketing Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

Total U.S.: Highlights - YTD Q1 Overview based on the following Regions: – California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West Total U.S. Overview – Avocado retail dollar trends through Q1 outpaced Fruit and Produce retail dollar trends 2013 versus 2012, Avocados dollars grew +14%, which outpaced both Fruit and Produce by +8 points – Total U.S category units were +18% higher than prior year and +42% higher than 2011 Growth from 2011 to 2013 was primarily driven by PLUs 4046, 4225 and Bagged Avocados, which collectively grew +95 million units – Total U.S category dollars were +14% higher than prior year and +20% higher than 2011 Growth from 2011 to 2013 was primarily driven by PLU 4225 and Bagged Avocados which collectively grew +$48 million – Total U.S category ASP of $0.95/unit was -3% lower than prior year and -16% lower than 2011 Total U.S. Per Store Averages – 2013 Average dollars of $4,540 per store were +12% higher than 2012 and +14% higher than 2011 – 2013 Average units of 4,799 per store were +15% higher than 2012 and +35% higher than

Total U.S.: YTD Q1 Retail Dollar Trend Comparisons Avocados vs. Fruit vs. Produce Avocado retail dollar trends through Q1 outpaced Fruit and Produce retail dollar trends – 2012 versus 2011, Avocados outpaced Fruit and Produce by +8 points and +7 points, respectively – 2013 versus 2012, Avocados outpaced both Fruit and Produce by +8 points – 2013 versus 2011, Avocado dollars grew +20%, which outpaced Fruit and Produce by +17 points and +15 points, respectively 4

Total U.S.: YTD Q1 Avocado Retail Overview Category dollars grew +5% in 2012 and +14% in 2013 for a net growth of +20% over 2011 Category units grew +21% in 2012,and +18% in 2013 for a net growth of +42% over 2011 Category average selling price (ASP) decreased -13% in 2012 and -3% in 2013 to $0.95/unit 5

Total U.S.: YTD Q1 PLU Comparisons Avocado Retail Units increased by +18% and nearly +53 million units in Q vs Growth was driven by PLUs 4225, 4770 and Bagged Avocados – PLU 4770 saw triple digit growth and an increase of over +11 million units in Q vs Avocado Retail Dollars increased by +14% and +$41 million dollars in Q vs Growth was driven by PLUs 4225, 4770 and Bagged Avocados – PLU 4770 had an increase of +109% – PLU 4225 had a Retail Dollar increase of nearly +$35 million All PLUs declined in price vs. 2012, but PLU 4770 saw the biggest decrease, -32% to $1.19/unit 6

Total U.S.: YTD Q1 Category Per Store Averages In 2013, per store dollar and unit averages exhibited growth over the prior years – 2013 Average Dollars of $4,540 per store were +12% higher than 2012 and +14% higher than 2011 – 2013 Average Units of 4,799 per store were +15% higher than 2012 and +35% higher than

Total U.S.: 2011 through Q Per Store Averages By Quarter - Units vs. ASP Average Retail Units Per Store – The peak quarter was 2013-Q1 at 5,691 units per store when ASP was $0.87/unit – The lowest quarter was 2012-Q3 at 4,008 units per store when ASP was at its highest, $1.34/unit ASP – Lowest ASP to date occurred during 2011-Q1 and 2013-Q1, $0.87/unit – Highest ASP to date occurred during 2012-Q3, $1.34/unit 8

Total U.S.: Highlights - YTD Q1 Overview based on the following markets: – All Regions: California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West Total U.S. Overview – Avocado retail dollar trends through Q1 outpaced Fruit and Produce retail dollar trends 2013 versus 2012, Avocados dollars grew +14%, which outpaced both Fruit and Produce by +8 points – Total U.S category units were +18% higher than prior year and +42% higher than 2011 Growth from 2011 to 2013 was primarily driven by PLUs 4046, 4225 and Bagged Avocados, which collectively grew +95 million units – Total U.S category dollars were +14% higher than prior year and +20% higher than 2011 Growth from 2011 to 2013 was primarily driven by PLU 4225 and Bagged Avocados which collectively grew +$48 million – Total U.S category ASP of $0.95/unit was -3% lower than prior year and -16% lower than 2011 Total U.S. Per Store Averages – 2013 Average dollars of $4,540 per store were +12% higher than 2012 and +14% higher than 2011 – 2013 Average units of 4,799 per store were +15% higher than 2012 and +35% higher than