Boundless Lecture Slides Free to share, print, make copies and changes. Get yours at Available on the Boundless Teaching Platform

Using Boundless Presentations The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. Free to share, print, make copies and changes. Get yours at Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: If you have any questions or problems please

Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com.boundless.com Free to share, print, make copies and changes. Get yours at About Boundless

Marginal Analysis Fixed Costs Break-Even Analysis Organizational Objectives Other Inputs to Pricing Decisions Inputs to Pricing Decisions Pricing > Inputs to Pricing Decisions Free to share, print, make copies and changes. Get yours at

Free to share, print, make copies and changes. Get yours at Appendix

Key terms break-even point The point where total costs equal total revenue and the organization neither makes a profit nor suffers a loss. demand curve The graph depicting the relationship between the price of a certain commodity and the amount of it that consumers are willing and able to purchase at that given price. discretionary Available at one's discretion; able to be used as one chooses; left to or regulated by one's own discretion or judgment. Economic Value for the Customer (EVC) Criteria used by marketers to determine price, based on the insight that a customer will only buy a product if its value to them outweighs the value of the closest alternative. game theory A branch of applied mathematics that studies strategic situations in which individuals or organizations choose various actions in an attempt to maximize their returns. lease A contract granting use or occupation of property during a specified period in exchange for a specified rent. Opportunity Costs The costs of activities measured in terms of the value of the next best alternative forgone (that is not chosen). target market a group of people whose needs and preferences match the product range of a company and to whom those products are marketed viable Able to be done, possible. Free to share, print, make copies and changes. Get yours at Pricing

Marginal Profit Maximization This series of cost curves shows the implementation of profit maximization using marginal analysis. Free to share, print, make copies and changes. Get yours at Wikimedia. "Profit max marginal small." CC BY-SA View on Boundless.comCC BY-SAhttp://commons.wikimedia.org/wiki/File:Profit_max_marginal_small.svgView on Boundless.com Pricing

Price Controls An example of a poster declaring regulatory pricing in the United States. Free to share, print, make copies and changes. Get yours at Wikimedia. ""Prices charged in this store will not exceed those indicated in the most recent list of Fair Prices applicable to this - NARA " Public domain _this_-_NARA_-_ jpg%23filelinks View on Boundless.comPublic domain _this_-_NARA_-_ jpg%23filelinksView on Boundless.com Pricing

Fixed Costs and Variable Costs This graph breaks down the difference between fixed costs and variable costs. Free to share, print, make copies and changes. Get yours at Wikimedia. "CVP-TC-FC-VC." Public domain View on Boundless.comPublic domainhttp://commons.wikimedia.org/wiki/File:CVP-TC-FC-VC.svgView on Boundless.com Pricing

Break-Even Calculation We can derive the calculation for the break-even quantity from the relation of total revenue to total costs. Free to share, print, make copies and changes. Get yours at Wikipedia. "Break-even (economics)." GNU FDL View on Boundless.comGNU FDLhttp://en.wikipedia.org/wiki/Break-even_(economics)View on Boundless.com Pricing

Break-Even Analysis Using Contribution Margin A break-even quantity can also be found using contribution margin. Free to share, print, make copies and changes. Get yours at Wikipedia. "Break-even (economics)." GNU FDL View on Boundless.comGNU FDLhttp://en.wikipedia.org/wiki/Break-even_(economics)View on Boundless.com Pricing

Oil Price Sensitivity This graph depicts the price fluctuation of oil once consumers began having significant access to information regarding the commodity. Free to share, print, make copies and changes. Get yours at Wikimedia. "Oil price chronology." Public domain View on Boundless.comPublic domainhttp://commons.wikimedia.org/wiki/File:Oil_price_chronology.gifView on Boundless.com Pricing

Attribution Wiktionary. "viable." CC BY-SA BY-SA 3.0http://en.wiktionary.org/wiki/viable Wikipedia. "Pricing strategies." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Pricing_strategies Wiktionary. "discretionary." CC BY-SA BY-SA 3.0http://en.wiktionary.org/wiki/discretionary Wiktionary. "lease." CC BY-SA BY-SA 3.0http://en.wiktionary.org/wiki/lease Wikipedia. "Average fixed cost." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Average_fixed_cost Wikipedia. "Fixed cost." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Fixed_cost Wiktionary. "break-even point." CC BY-SA BY-SA 3.0http://en.wiktionary.org/wiki/break-even_point Wikipedia. "Opportunity Costs." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Opportunity%20Costs Wikipedia. "Break-even (economics)." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Break-even_(economics) Wiktionary. "game theory." CC BY-SA BY-SA 3.0http://en.wiktionary.org/wiki/game_theory Boundless Learning. "Boundless." CC BY-SA BY-SA 3.0http:// Wikipedia. "Profit maximization." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Profit_maximization Wikipedia. "Pricing strategies." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Pricing_strategies Wikipedia. "Cost-plus pricing." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Cost-plus_pricing Wiktionary. "target market." CC BY-SA BY-SA 3.0http://en.wiktionary.org/wiki/target_market Boundless Learning. "Boundless." CC BY-SA customer-evcCC BY-SA 3.0http:// customer-evc Wikipedia. "Price controls - Wikipedia, the free encyclopedia." CC BY-SA BY-SA Free to share, print, make copies and changes. Get yours at Pricing

OER Commons. License: Other Otherhttp:// Wikipedia. "Competitive advantage." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Competitive_advantage Wikipedia. "Pricing strategies." CC BY-SA BY-SA 3.0http://en.wikipedia.org/wiki/Pricing_strategies Free to share, print, make copies and changes. Get yours at Pricing