Designing Your Website

THINGS YOUR WEB DEVELOPER NEVER TOLD YOU!

Website Design Principles Design and Content Calls to Action On-site SEO Code

Design and Content Searchable – Findable Goal of Website Call To Action Benefit to Customer

Design and Content 1.Headline 2.Navigation 3.Copy/Content 4.Readability Scannable Fonts Call to Action 6.Images 7. Images/Video 8.Breadcrumbs 9.Video 10.Footer

Decide what you want your customer to do Designed to trigger an interaction Convert a user Can be measured

1.Main Call to Action 2.Social Sharing Buttons 3.Secondary CTA’s 4.Cross-selling and Upselling

CTA aka Call to Action 1.Main Call to Action 2.Social Sharing Buttons 3.Secondary CTA’s 4.Cross-selling and Upselling

On-Site SEO SEO = Search Engine Optimization Designed to be found Key word rich content Communicates meaning to users Search engines know where to find it and what it is about

On-Site SEO 1.Site Architecture 2.URL Structure 3.Title Tag 4.Meta Description 5.Header Tags 6.Contextual Links 7.Alt Tags 8.Video Hosting 9.Site Map

Code Important for Ranking Fast Load Times Responsive

Other Online Curriculums Direct Marketing of Food Specialty Products Marketing Agritourism Online

Connie Hancock UNL Extension Jay Jenkins UNL Extension Jenny Nixon UNL Extension