ONLINE ADS TO INCREASE YOUR BUSINESS/BRAND/ LIST Tuesday, May 5 th,

This Teaching Class 2  Explanation of What an Online Ad is  Different Types Online Ads  Preparing in Advance  Best Practices  Reasons to Run Ads  Financial Decision  Examples

Reasons for Doing Ads 3  To Build a List (monetize)  To Sell a Product (low end or inexpensive)  To Sell a Service (low end or inexpensive)  To Sell a High-End Product/Service (if it is effectively targeted)

Types of Ads 4  Facebook  YouTube Advertising  Google Ads  Banner Ads

Targeting / ReTargeting 5  What is it?

A Facebook AD – “Sponsored” 6

7

8

9

10

YouTube Ad 11

12

Google Ads 13

14

Banner Ads 15

Preparing to Run Ads 16  Have a Strategy  Create Great “Copy” / Ads  Know Your Prospects / Clients (profile)  Be Ready to Convert  Test Everything

Best Practices for Running Retargeting Campaign 17  Frequency Caps (limit the # of)  Un-tag Buyers (Burn Code)  Tailor Ads to Different Users at Different Stages  Consider Geographic, Demographic & Subject Matter  Design Simple, Memorable, Beautiful Ads

Financial Decision 18  Ads cost $$$$$$$  Determine a Fixed Amount in Advance  You are paying for “clicks”  Pay attention to “conversion” and cost  Notice the Results  Invest More IF It is Making Financial “Sense”

Facebook Ads

20

21

22

Resource Links 23   

Calendar - May 24  Tuesday, May 12th – SPOTLIGHT LASER COACHING CALL  Wednesday, May 20th – MASTERMIND CALL – Everyone call in for this call please

Open Q & A Time 25