Economic Stress on the Profession Chambers, D. W. Factors driving recent changes in dentists’ incomes. Journal of the California Dental Association, 2014, 42 (5), 331-337.

Fictitious Dentists SF Phonebook study 10% Fictitious names 54% of these registered Fictitious Dentists: Multiple offices Bigger ads Advertise prices Disciplined licenses Older Chambers, D. W. Dentistry from the perspective of the San Francisco phone book. CDA Journal, 2010, 38 (11), 801-808.

The Pivot: Away from . . . “Nature is always too strong for principles.” Dentistry is fragmenting based on individual standards Principles cannot prevent this disintegration Dentistry is increasingly defined in terms of technology and income

The Pivot: Toward . . . Moral action Community build on relationships Treating others as moral agents