Alyssa Martinez, Molly Stuard, Kt Thompson

London in 2020? 6 th most watched sport worldwide Amateur football participation grown by 15% Teams announced for 2014 season Is it feasible to have a team in London in 2020?

Global Brand Revenue target of $25 billion by 2027 Goal set in 2011 with $8.5 billion More than $1 billion per year Want to capitalize on a global brand Proctor & Gamble Disney English Premier League

Making the move Travel arrangements Team schedules Relocating players and families Currently pay out $1 million Give up home game Small price to pay

StrengthsWeaknesses Huge Financial implications- Shooting to reach $25 B in revenue New TV rights and inroads to the rest of Europe New source of revenue from an untapped market No need to build stadium, Wembley Stadium is ready Stadium would be largest in NFL and second largest stadium in Europe Major support from the English government London- internationally known city, financial hot spot Passing up home games & loss of signature rivalries Distance from the rest of the teams: travel burden on players and cost of flying Kickoff times and time differences Fewer diehard fans and season ticket holders are able to travel to London every year Loss of regular season game revenue in American cities Will a less than successful team in America be successful in Europe? Question about Wembley Stadium: 1) Are field conditions suitable for American football? 2)Scheduling conflicts with Rugby and Soccer teams already playing at Wembley 3)Thoughts of the players 4) Feasibility of 8 games v. 2-3

OpportunitiesThreats Opportunity to become a “Global Brand” and International Sport Huge NFL fan base in London, games have been hugely popular Since 2007, NFL has gone from the 18 th to the 6 th most watched sport Amateur football participation has grown 15% per years since Giants/Dolphins game at Wembley TV rights internationally- “Premier League” Time difference allows for new viewing times and more revenue Competition with soccer/futbol and rugby- two of the biggest sports in Europe Premier League Negative fan reaction to moving an American sport to Europe Legal implications Tax issues- 45% Working Visas Criminal convictions More implications for London v. U.S.  an NFL franchise could generate more than $250 M a year for Britain

Solution 1: NFL has ZERO presence in London Not going to happen Going backwards in the process of expanding the global brand of the NFL All of Europe has proven that they are fans of the NFL by selling out the international series games in London

Solution 2: NFL have team based in London, England NFL team would generate nearly $250 Million for Brittain Create new source of revenue due to fan growth and TV rights “There is not value to anyone putting a team here(London) and finding the rigors of the season do not allow it to compete at the highest level.” Mark Waller; Chief Marketing Officer, NFL. Never acquire a desirable free agent without doubling the next best offer Players would have relocate to London for at least 6 months Athletes, coaches, and staff would have to travel at least 9 hours to every away game Play in US on Sunday, Land on Monday, only to fly again on Friday Will London’s love for American Football last?

Solution 3: NFL continue to play 3-4 games in London WINNER WINNER WINNER WINNER WINNER WINNER WINNER Beneficial for both London and NFL Increase to 4 games would result in $98 Million boost for city Popularity is primary reason London is good for NFL Allow NFL to fill empty stadiums in Oakland, Tampa Bay, and Jacksonville before potentially creating another bottom-dweller in London Allows individual NFL teams to grow their brand and fan base as well as receive $1 Million for forfeiting a home game. Money and three-week time slot for stadium renovations Season ticket holders are not happy about giving up a game President Mark Donovan of the Kansas City Chiefs said “We pride ourselves in leading by example. As a member of this league you’re going to be called to do things and we happily accept that.” This solution keeps everyone happy and still allows the NFL to grow their Global brand

Goal of NFL: Generate revenue and increase the fan base of the NFL This is already being accomplished! NFL fan base in the UK >>Increased by 32% in the last 2 years Increased merchandise sales as well as TV subscribers The number of people watching Sunday football games shows an increase of 154%. The amount of people watching the Superbowl has increased by 74% since These numbers are staggering and prove that the NFL is making a splash in Europe! An NFL team could be feasible, however, more research and time is necessary before they can make that decision. Playing 3-4 games in London per year is the best solution for the NFL!