PRUDENTIAL PLC JONATHAN BLOOMER GROUP CHIEF EXECUTIVE Strength & Opportunity Through Diversity

PRUDENTIAL PLC GROUP OVERVIEW Focus on medium and long term savings A leading international retail financial services player: -UK/Europe -Asia -US Scale and resources for future growth Balancing short-term and long-term strategies to deliver value to our shareholders

CLEAR BENEFIT FROM STRONG POSITIONS IN INTERNATIONAL MARKETS 2002 H H1 44.4% 32.1% 23.4% £927m 36.5% 29.5% 34.0% £397m £778m£275m 63.8% 27.9% 8.3% 52.7% 34.9% 12.4% APE sales by regionNBAP by region UK & Europe USAsia

A MARKET WITH COMPELLING DEMOGRAPHICS Increased longevity Increased affluence Ageing population Large baby boomer generation Social Security is overburdened United States Source: “An Ageing World”, US Census Bureau, November 2001 Funding for retirement is a growing issue

BUSINESS MODEL Balance growth and return on capital Low cost base/scale economics Product expansion Multi-channel distribution Financial discipline IN EVERY MARKET WHERE WE OPERATE

GROUP STRUCTURE UK & EuropeUSAAsia

STRONG SALES IN A DIFFICULT ENVIRONMENT $0 $50 $100 $150 $200 $250 Jan Feb Mar Apr May Jun Jul Aug Sep Oct NovDec Sales ($millions) VARIABLE ANNUITIES Successful launch of Perspective II $0 $100 $200 $300 $400 $500 $600 Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec Sales ($millions) FIXED ANNUITIES Continued strong growth