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RIP: Dick Clark (April 18)

Bob Horn’s Bandstand (Philadelphia, 1956) American Bandstand (1957 first broadcast) ick-clark-through-the-years ick-clark-through-the-years Bandstand withstood the payola scandal of 1959, ran daily until 1963, and weekly until 1989

Other Achievements “America’s Oldest Teenager” Rockin’ New Years’ Eve, began 1972 The Dick Clark Show ( ) Established code of behavior, dancing and dress on his shows But also encouraged teen audience through activities like “Rate a Record” segment, where audience members voted Integrated interracial dancing/interaction on TV

Move to TV Center of the US Los Angeles Where Dick Clark Productions began presenting variety programs and game shows The $25,000 Pyramid TV's Bloopers & Practical Jokes. Founded the American Music Awards (AMA) as competition to the Grammys Some say it’s more successful because it is directed to a younger audience.

Singer Janet Jackson said that "Dick Clark changed the face of musical television. He was wonderful to many artists including our family."

Perhaps pop culture leaders like Dick Clark are responsible for all the successful singing talent shows… America’s Got Talent (2002 debut) American Idol (often full of surprises) The Voice X-Factor Q‘Viva Duets (Kelly Clarkson + Lionel Richie)

How does The Voice differ from the others? Christina Aguilera, Blake Shelton, CeeLo Green and Adam Levine chose teams of 8 singers from blind auditions (their back is turned). Then, the auditioners get to choose if they want to be on their team or not, kind of turning the contestants into having power over the superstars!

Still more… The Star Next Door with Gloria Estefan and John Rich on the CW What did we miss?

Pick the winner of these contestants from XFactor X-Factor Josh Krajcik: 2:05 Melanie Amaro : song 2:20 song Chris Rene 2:16 Put your answer like a judge—tell the audience why you picked this person as the winner. Are there any you would “send home?”

Still more… What did we miss? Let’s make lists of competition shows. Computer Lab project for this week: research shows, formats, advertisers, hosts and unique aspects of various competition shows.

Oh Sit! orders-musical-chairs-game-show-oh-sit/ orders-musical-chairs-game-show-oh-sit/ Dancing competition shows: SYTYCD, DWTS, America’s Best Dance Crew (MTV), DYAO, Let’s Dance (not a competition show) Breaking Pointe (backstage reality)

Cooking shows WMAC Ninja Masters eature=player_embedded eature=player_embedded Storage Wars Modeling shows Top Shots The Apprentice

Fashion shows (clothing, hairstyle) Design shows (remodeling, makeovers, building projects)

Why? One of the biggest things that marketers and advertisers can pull from these shows is the availability of market segmentation that presents itself. Product placement