Rebranding Walton on the Naze L/O: To understand further the decline of Walton on the Naze and the options available to it for rebranding.

Exploration: A small number of tourists explore a new location, for personal adventure. Involvement: Acceptance by the locals increases then the destination becomes more popular. Travel and accommodation facilities are improved. Development: Local people become more involved and the area becomes established as a tourist destination, with a defined market. Package holidays begin. Consolidation: Tourism has become an important economic and social activity. Resentment occurs. Numbers of tourists continue to rise but rate of increase slows down. Stagnation: Increased local opposition to tourism, plus a growing awareness of environmental, social and economic problems, prevents further growth. Rejuvenation: A secondary growth spurt brought about by a new impetus.

Walton On-the-Naze

Starter: Why does Walton on the Naze need rebranding? Watch the video clip &q=walton%20on%20the%20naze&um=1&ie=UTF- 8&sa=N&tab=wv#hl=en&emb=0&q=walton+on+the+naz e&start=5 &q=walton%20on%20the%20naze&um=1&ie=UTF- 8&sa=N&tab=wv#hl=en&emb=0&q=walton+on+the+naz e&start=5

Task/Hmk There are several options open to Walton to rebrand itself – complete a cost benefit analysis of each option to identify which would be the best and why p.268/9 Write a short report on the reasons for your choice/s and explain why they rejected the other options. Intro – explain why Walton needs rebranding Main – choose at least 2 options that you think are best for Walton – give reasons - say why you rejected one option Conclusion – summary statement