By: Carson Beaman, Heather Taylor, Justin Lassiter, & Sarah Morgan Hunter

 Company Background  Mission  Strategy  Products & Services  Corporate Culture  Organizational Norms  Organizational Structure  Employee Autonomy & Power  Previous Environmental Challenges  Current Environmental Challenges

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 Ford is the 5 th largest producer of cars and trucks in the world and 3 rd largest in the US.  Headquartered in Dearborn, Michigan.  The company was founded in 1903 by Henry Ford.  Ford Pioneered the use of assembly lines.

 Ford’s mission consists of “One Ford Mission: One Team, One Plan, One Goal”.  Bottom Line: to have an “exciting and viable Ford delivering profitable growth for all”.

 Sustainability is Ford’s most imperative strategy.  Ford incorporates a sustainable approach to the whole life cycle of a vehicle, from the design, raw materials, and manufacturing, to customer use and end-of-life processes.  One-third of Ford’s vehicle lines offer a model with 40 miles per gallon or better.

 Ford specializes in:  offering cars, trucks, sport utility vehicles and many other products and services.  car rental and leasing activities; car financing, and other related financing activities.  As of 2012, the company consisted of:  69 manufacturing plants  41 distribution centers and warehouses  56 engineering/R&D centers  110 sales offices worldwide.  Distributes products worldwide primarily under Ford and Lincoln brands.

Ford’s Top Lineup 2013 Mustang 2013 F Escape 2013 Hybrid Focus

 Ford has a very strong and positive corporate culture.  Communicate and teamwork are encouraged.  Culture is adaptive and managers in the company show care for their clients, stockholders, and employees.  Ford classifies its culture as a “group culture”, which emphasizes affiliation, strong human relations, flexibility, and in house organization.

 The Employee Involvement Program is key to fostering teamwork and promoting positive professional relation- ships among employees.  The leadership program allows employees to develop their skills, improve in-house management, and implement their ideas.

 Foster functional and technical excellence  Have a passion for the business and the customers  Have a continuous improvement philosophy and practice  Own working together  Build strong relationships; be a team player; develop yourself and others  Include everyone; respect, listen to, help, and appreciate others  Role model Ford values  Show initiative, courage, and integrity  Have a can do, find a way attitude  Deliver Results  Set high expectations and inspire others  Hold yourself and others responsible for delivering results and satisfying customers

 Hierarchical organizational structure  Several traditional layers of management  Emphasis placed on following the chain of command  Long-term goals and strategies determined by CEO Alan Mulally and the Board of Directors  Recent changes have slightly decentralized the structure  Employee involvement plan allows all employees to participate in decision making  More employee’s are now required to report directly to CEO Alan Mulally

 Diverse workforce  Respectful and inclusive environment  Work-life integration programs

 Recession  $25 Billion bailout between GM, Chrysler, and Ford  Alan Mulally  Set aside $24 Billion

 Decreased auto production by about 44% in last 5 years ($13.3 trillion to $12.6 trillion)  Relied more on people choosing them over competitors for not taking bailout money.

 Bill Ford  Fordism: a system of mass production which combined the principles of scientific management and other techniques such as the assembly line.

 Alan Mulally  Charismatic management style  Compelling vision  Heightened emotional levels  Strong personal attachments

 Tightened focus on its key brands  Streamline production costs  Improve balance sheet  Focus on creating more trust from the customers  Recapture the lost market share

 Greenhouse gas emissions  Fuel efficiency regulations  Competition

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 new transmissions technologies  electrical system improvements  weight reductions  aerodynamic improvements  EcoBoost engine

 electrification  biofuels

 MyFord Touch  Eco-Route  SmartGauge

 Refocus Image  Aggressive Advertising Campaign