CEPOL EUROPEAN UNION AGENCY FOR LAW ENFORCEMENT TRAINING

2 CEPOL is an agency of the European Union dedicated to develop, implement and coordinate training for law enforcement officials. Since 1 July 2016, the date of its new legal mandate, CEPOL’s official name is “The European Union Agency for Law Enforcement Training”. CEPOL’s headquarters are located in Budapest, Hungary. CEPOL contributes to a safer Europe by facilitating cooperation and knowledge sharing among law enforcement officials of the EU Member States and to some extent, from third countries, on issues stemming from EU priorities in the field of security. CEPOL brings together a network of training institutes for law enforcement officials in EU Member States and supports them in providing frontline training on security priorities, law enforcement cooperation and information exchange. CEPOL also works with EU bodies, international organisations, and third countries to ensure that the most serious security threats are tackled with a collective response. What is CEPOL?

3  Supports, develops, implements & coordinates training for law enforcement officials  Awards grants to national training institutions (framework partners) for the implementation of its training portfolio  Cooperates with third countries within the framework of working arrangements  Trains leaders, future leaders and trainers  Integrates research into training CEPOL in a nutshell

4 CEPOL is headed by an Executive Director, who is accountable to a Management Board. The Management Board is made up of representatives from EU Member States and the EU Commission. The chair of the Management Board is a representative of one of the three Member States that have jointly prepared the Council of the European Union’s 18-month programme. The Management Board meets at least two times per year. In addition, CEPOL has dedicated National Units (CNUs) in every Member State to provide information and assistance to law enforcement officials who wish to participate in CEPOL’s activities. CNUs also support CEPOL’s operations. How does CEPOL work?

5 The agency’s annual work programme is built with input from this network and other stakeholders, resulting in topical and focused activities designed to meet the needs of Member States in the priority areas of the EU internal security strategy. Moreover, CEPOL assesses training needs to address EU security priorities. CEPOL constantly strives to offer innovative and advanced training activities by integrating relevant developments in knowledge, research & technology, and by creating synergies through strengthened cooperation. CEPOL’s current portfolio encompasses residential activities, online learning (i.e. webinars, online modules, online courses, etc.), exchange programmes, common curricula, research and science. How does CEPOL work?

6  Mission: CEPOL is a European Union agency that fosters European and international law enforcement cooperation through training.  Vision: CEPOL aims to become a world-class hub, and a driver of change in the law enforcement training field. One which contributes to addressing European and global security issues by bringing the law enforcement communities closer together to share good practices, knowledge and know-how.  Core values: 1) Professional Excellence; 2) Innovation; 3) Responsiveness; 4) Full respect for fundamental rights  Core promise: With CEPOL, professionals can grow both their knowledge and networks  Motto: CEPOL - Educate, Innovate, Motivate

CEPOL in 2015 Key achievements EUROPEAN UNION AGENCY FOR LAW ENFORCEMENT TRAINING

was a year of preparation in view of the implementation of CEPOL’s new legal mandate planned for 1 July Our team worked on a change management plan that was approved by the Governing Board in November last year.  Increased visibility  Hosted several in-house courses, high-level conferences and events  Successfully implemented all training activities featured in its Work Programme,  For the fifth year in a row, its outreach increased while remaining within a stable budget.  law enforcement officers were trained in 2015, representing an increase of over 25% in comparison with the previous year key achievements

9 Improved organisational efficiency and effectiveness (restructuration, change management plan…) Exceptional budget management:  Budget implementation of a financial year (2014) is over 95%.  Final relocation costs: €  2015 budget = €  By the end of the year, 95.51% of the C1 budget has been committed, out of which 79% has been paid.  € granted for the MENA project External relations:  Maintained and enhanced partnerships  JHA Training Matrix project  Liaised with colegislators to work on new legal mandate Prepared for the future

10 Developed a project on counter terrorism in four MENA countries: Turkey, Lebanon, Jordan and Tunisia. The project obtained a € financing to implement the envisaged activities. Increased visibility through communications. Projects:  CEPOL rebranding  ISO 9001 – certification of the management system  e-Net 3.0  Enterprise Content Management (ECM)  Customer Relations Management (CRM)  Lecturers, Trainers and Researchers database (LTRdb) Prepared for the future

Proactively supported the EU security policy through training training portfolio:  151 training activities  85 residential activities and  66 webinars  428 EPEP exchanges  24 online modules,  1 online course  9 common curricula.

12  The EU Policy Cycle to tackle Serious and Organised Crime (21 residential courses; 41 webinars);  Other organised international crime (6 residential courses; 7 webinars);  Counter terrorism (6 residential courses; 2 webinars);  Special law enforcement techniques (9 residential courses; 5 webinars);  EU police and judicial cooperation and networks (12 residential courses; 4 webinars);  External dimension of the area of Freedom, Security and Justice (9 residential courses; 1 webinar);  Maintenance of law and order and public security (6 residential courses);  Leadership, learning, training and language development (5 residential courses; 7 webinars);  Research and science (1 global conference; 1 webinar);  Crime prevention (2 residential courses);  Fundamental rights (3 courses; 10 webinars) priority topics:

Evolution of participation in CEPOL’s activities 13 Overall satisfaction with CEPOL activities was high, with close to 94 % of the participants stating that they were very satisfied or satisfied with the activities.  93% for residential courses,  94% for webinars  94% for the EPEP

14 In the course of 2015, CEPOL was able to react to evolving political priorities and to swiftly implement relevant topical residential activities and online trainings. CEPOL trained law enforcement officers on issues vital to the security of the EU and its citizens. Our activities were designed to facilitate the sharing of knowledge and best practices, and to help developing a common European law enforcement culture. Successful in delivery

15 Courses on counter terrorism CEPOL implemented a portfolio of activities comprising:  6 residential courses  1 common curriculum  1 online module  2 webinars  several EPEP exchanges 761 participants trained on this issue (courses: 296, webinars: 344, online module: 100, EPEP: 21). Topics covered airport security, threat assessment methodologies, and different aspects of terrorism (such as Islamic State, Foreign Fighters, terrorism financing, etc.). 761 participants trained

16 Courses on migration CEPOL addressed the unprecedented migration flow that hit the EU in 2015 by organising residential activities and online trainings on migration. Participants could deepen their knowledge in the light of the recent developments, improve their capacities to evaluate problematic situations and learned how to establish effective EU-wide police strategies and partnerships to tackle migration issues. CEPOL was able to train over 224 law enforcement officers on migration. Four additional residential activities on this topic were planned for the beginning of law enforcement officers trained

17 Courses on the EU Policy Cycle EU Policy Cycle topics - serious and organized crime, cybercrime, and others – have accounted for a significant portion of CEPOL’s training: 28% of the agency’s activities were in fact dedicated to those topics. All 13 priorities of the EU Policy Cycle have been addressed throughout the whole range of CEPOL’s training instruments. CEPOL implemented a portfolio of activities comprising:  21 residential activities attended by 710 participants  22 webinars followed by participants  3 online modules used by 597 participants  136 EPEP exchanges In total, CEPOL trained law enforcement officers in EU Policy Cycle matters law enforcement officers trained

18 Launch of the European Leadership Development Programme The European Leadership Development Programme was successfully launched in It consisted of four activities:.  a workshop for police chiefs  2 modules for future leaders  1 course on EU CSDP command and planning In 2015, CEPOL trained 113 participants through its leadership package.

19 Launch of the European Joint Master Programme (EJMP) CEPOL’s European Joint Master Programme, its first fully accredited Master programme, was launched successfully in October It consists of 7 modules..  The first edition of the Master ( ) is conducted under the leadership of the German Police University.  The programme is accredited by the Spanish accreditation institute ANECA.  The Master diploma will be awarded by the Spanish University UNED. 30 Students are participating to this Master programme

20 Research and Science conference The CEPOL 2015 European Police Research and Science Conference provided a forum where police research, training and evidence-based practice are discussed as to their impact on European police cooperation. The conference was met with a wide interest and success. Organised in Lisbon, it convened 235 participants and experts and successfully brought academics and practitioners closer together to reflect on global security challenges..

CEPOL New Legal Mandate Changes and consequences for CEPOL EUROPEAN UNION AGENCY FOR LAW ENFORCEMENT TRAINING

22 Looking ahead The CEPOL regulation concluded its procedural path and entered into force on 25 November Its date of application is the 1 July The regulation will have a strong impact on CEPOL:  The agency becomes the European Union Agency for Law Enforcement Training, while the acronym remains the same - CEPOL.  A wider target group of “law enforcement officials” is now identified as the community CEPOL should serve.  CEPOL is given a coordination and implementation role, and is mandated to address the European dimension of serious and organised crime, terrorism, public order, and CSDP preparedness.

23 Other key features of the new legal basis:  The CEPOL Secretariat disappears and its staffs become the staff of the agency.  The current Governing Board becomes a Management Board (with the European Commission as voting member), gaining powers of Appointing Authority and further competences in determining CEPOL’s internal organisation.  The Director is now Executive Director.  The role of the Executive Director is reinforced by granting him the responsibility to make proposals to the Management Board, and implement both the budget and the work programme (s).  The appointment mechanism of the Executive Director is also modified to include the European Commission.  CEPOL National Contact Points (NCPs) become CEPOL National Units (CNUs).  An 18-months Chairmanship of the European Council presidency is established.

24 Other key features of the new legal basis:  CEPOL is a fully fledged EU agency in terms of legal construction, tasked inter alia to bring together a network of law enforcement training institutes.  A number of new tasks have been attributed to the agency, such as those related to assessing EU initiatives in defined fields, building the capacity of third countries, providing multiannual Strategic Training Needs Assessments, and the promotion of mutual recognition of training among EU MS.  The width of CEPOL’s remit in the area of research relevant for training and external relations has been extended.  CEPOL shall establish a Scientific Committee for Training.  CEPOL assumes a leading role in the setting up of the Law Enforcement Training Scheme (LETS).

25 Other key features of the new legal basis:  UK and IE are not bound nor subject yet to the application of the CEPOL regulation. They can opt in at a later stage. The same applies to DK, who opted out.  By virtue of Protocol 22, DK is essentially a third state in relation to CEPOL.  The UK and IE cannot be considered Member States in relation to their participation in CEPOL, as far as they do not choose to opt into the regulation in accordance with Protocol 21.

26 To conclude Responsibility-sharing, mutual trust and effective cooperation between all actors involved are the key to the success of the tools the EU has put in place in recent years. CEPOL’s new mandate ensures that the agency supports and enforces the five key principles underpinning the European Agenda on Security: 1)Ensure full compliance with fundamental rights; 2)Increase transparency, accountability and democratic control to give citizens confidence; 3)Ensure better application and implementation of existing EU legal instruments; 4)Foster a more joined-up inter-agency and a cross-sectorial approach; 5)Bring together all internal and external dimension of security.

CEPOL Rebranding Development of a new visual identity EUROPEAN UNION AGENCY FOR LAW ENFORCEMENT TRAINING

28 Key findings:  CEPOL is a well-respected, professional organisation.  Its brand awareness is limited to its immediate target group.  The strongest associations are connected to CEPOL’s educative role, but also to networking and cooperation.  The perception of CEPOL’s image is young, dynamic, friendly, reliable, professional man.  The most relevant qualities are cooperative, organised and authoritative.  The current logo is very neutral and thus difficult to recall, and unfitting to CEPOL’s image. First phase: Image analysis

29 The Pinwheel – The story behind:  Dynamic, slightly curved lines representing stakeholders, moving towards the centre and also away from it, standing for interaction, connection and networking.  The lines also resemble the turning pages of a book, referring to CEPOL as a source of knowledge.  Stars represent the European dimension. The stars also introduce movement and dynamism in the logo: as they head towards the center (representing CEPOL), they are growing, just as participants are developing through training for the benefit of the entire European community.  The key colours are blue and yellow, referring to the police and the EU. Second phase: Logo development

30  An identity system and guidelines have been developed from the color palette of the logo.  All CEPOL’s brand element shall now follow a consistent visual style throughout.  CEPOL’s new typeface is the Myriad Pro font family.  New corporate texts have been developed (put CEPOL mission, vision, etc) Third phase: Development of the visual identity

31 CEPOL has developed new corporate texts that reflect its new identity and legal mandate.  Mission: CEPOL is a European Union agency that fosters European and international law enforcement cooperation through training.  Vision: CEPOL aims to become a world-class hub, and a driver of change in the law enforcement training field. One which contributes to addressing European and global security issues by bringing the law enforcement communities closer together to share good practices, knowledge and know-how.  Core values: 1) Professional Excellence; 2) Innovation; 3) Responsiveness; 4) Full respect for fundamental rights  Core promise: With CEPOL, professionals can grow both their knowledge and networks  Motto: CEPOL - Educate, Innovate, Motivate Fourth phase: CEPOL corporate texts

32 Objective and rationale:  Re-position CEPOL – internally and externally  Communicate CEPOL as a new brand – modern, dynamic, innovative, big and significant player  Reach and interact with a wider target group  Raise awareness within new target group  Nurture CEPOL community  Create and empower ambassadors Rebranding goes beyond a logo change. CEPOL will use its rebranding to communicate its mission, values, vision and brand identity. Fifth phase: Rebranding implementation

33 Rebranding Implementation - YOU HAVE A KEY ROLE! -

Thank you for your attention! European Union Agency for Law Enforcement Training Offices: H-1066 Budapest, Ó utca 27., Hungary Correspondence: H-1903 Budapest, Pf. 314, Hungary Telephone: Fax: