Digital Media Content Development MCD 7213

Design?

DESIGNART VS

Good Art Inspires. Good Design Motivates.

Good Art Is Interpreted. Good Design Is Understood.

Good Art Is a Taste. Good Design Is an Opinion.

Good Art Is a Talent. Good Design Is a Skill.

Good Art Sends a Different Message to Everyone. Good Design Sends the Same Message to Everyone.

design art

design Design is the how of a thing: how to order the parts, how to serve the client's interests, how to convey the information. design's audience wants to use the information to find their subway station or select a product the goblet of design must become transparent, allowing viewers to gather the intended information, rather than to be absorbed by the designer's layout.

Designing visual language a system of communication using visual elements

Designing visual language a system of communication using visual elements Design Audience Purpose Context

Prior experience Prior knowledge Cultural background

Manipulate your audience to think and react in certain way Change in attitude Help them to understand, appreciate and etc.

The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed

Designing visual language a system of communication using visual elements Design Audience Purpose Context

Strategies Organization and visual structure Arrangement Visual hierarchy Organization of visual element Rhythm & balance Emphasize Focal point Importance Readability & Efficient Clarity Simplicity Clear communication Voice & Credibility Tone of voice in visual manner Images Colours Space Type

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