Members Consultation Meetings Wednesday 27 th July & Tuesday 2 nd August 2016 Helen Peters – Chief Executive

Why?

3 years on Moving to the next phase

You Choose

Membership bands Most DMOs 3 – 4 + Specified Benefits package Shakespeare’s England – 13!! + No specified benefits

Proposal - 3 Membership Bands Bronze Member Silver Member Gold Member Strategic Partner – Board

Standard website listing Tourism Forum attendance Research & Intelligence Report Facebook x 2 posts p.a Twitter x 2 tweets p.a E newsletters 2 x Members Itineraries x1 Visitor Pass scheme with opt in offer Minimum Value £400 Benefits – Bronze Membership £12.50p.m = £150p.a

Enhanced website listing: events/features Tourism Forum attendance Research & Intelligence Reports 1 x Tweet & 1 x FaceBook post p.m E newsletters mixed – max x 5 p.a Itineraries on website x 2 Visitor Pass scheme Minimum Value £1000 Solus x 1 p.a Trade Leaflet listing Press Releases min x 2 Fam Trips : Press/Trade as applicable Trade/Consumer Shows by invitation 3 rd Party campaigns by invitation Benefits – Silver Membership £37.50p.m = £450p.a

Enhanced website listing – Self upload Tourism Forum attendance Research & Intelligence Reports Regular FB postings Social Weekly Tweets/Retweets E newsletters unlimited Itineraries on website as applicable Visitor Pass scheme Minimum Value £3500 Solus x 2 p.a Trade Leaflet listing Basic listing – Consumer leaflet Press Releases min x 4 Unlimited Fam Trips (Press/Trade) Access to Trade/Consumer Shows Access to all 3 rd Party campaigns Benefits – Gold Membership £83.25p.m = £999p.a

By invitation only All Benefits of Gold Membership Shakespeare’s England Board Member Strategic Partnership £ in kind to £10,000 p.a

Bronze + BTM Silver + BTM Gold + BTM Business Tourism Membership

Business Tourism sub Group – 5 September Business Tourism web page /Conference Bureau Business Tourism Trade Shows SE as a MIA Destination Member – cost to SE SE Members - Aim at entry level - MIA Research library - Listing on event hub - Networking /training/seminars - Corporate mailing lists Additional costs apply Business Tourism Membership

Timelines New Members - September 2016 Existing Members at Renewal / staggered By Direct Debit All by September 2017 All renewals to run annually from Sept 2017

Questions

Thank you!