Be a Star in Your Own Social Media Marketing Janelle Odishoo Co-Founder of AnnounceMyMove.com Interview with Local Thought Leader Ozzie Marten Coldwell Banker Residential Brokerage in NJ

Video in Social Marketing Real estate professionals know that success is, in part, driven by how well they can create a connection. One way to do that is to integrate video into your marketing campaign.

A YouTube study says that visitors will spend six minutes on a website with video versus only 60 seconds on a text- only site. 48 hours of video is uploaded every minute Video sharing is up 38% since 2006 YouTube exceeded 2 BILLION views per day A Forrester study from Jan 2010 suggested that a product page with a video on it is 53 times more likely to achieve a page one listing on Google A study by aimClear in March 2011 showed videos in universal search results have a 41% higher click through rate than plain text

AND MORE STATISTICS! 1 IN 4 INTERNET SEARCHES ARE RELATED TO REAL ESTATE OR FINANCE. STUDIES SHOW THAT ONLINE CONSUMERS CAN ABSORB VIDEO 5 TIMES FASTER THAT LOOKING AT STATIC PICTURES. BUYERS ARE MORE LIKELY TO SEE THE HOME IN PERSON AFTER THEY’VE SEEN A VIDEO vs. PICTURES. STUDIES SHOW THAT LISTINGS MARKETED BY VIDEO SELL AT HIGHER PERCENTAGE POINTS AND WITH A DECREASE IN DAYS ON MARKET. SELLERS ARE NOW DEMANDING LISTING AGENTS PROVIDE PROFESSIONAL VIDEO MARKETING TO GIVE THEIR HOME THAT ADDED EDGE OVER THEIR COMPETITION.

Viral Marketing – Using Video People like to watch and listen More likely to share People refer business to those they like and trust OPPORTUNITY… Increase your business Build better relationships Amplify your credibility

Make a personal connection… With a GREAT Video! Tip #1 Video doesn’t need to be professionally done to be successful—think Blair Witch Project/success of homegrown videos on YouTube

Here Are Some Good Examples!

Sound Quality Counts! Tip #2 Be sure there is no back ground noise ~ perhaps get an external microphone with an extra long cord

Pay attention to lighting Wear a solid color that compliments your coloring Make sure that nothing in the background is distracting Angle slightly higher than eye level – no double chin – use tripod for stabilization Tip #3 Consider the Environment

Stabilize that camera! Learn from the pro… VS.

Tip #4 Keep the video short, simple and highly effective! One to three minutes, maximum, is recommended. As Dale Carnegie said, after three minutes your time is up!...unless the content is THAT good. Include a good short opening statement or question to engage the audience Don’t give away too much info…leave your audience wanting more! Have a call to action Be sure to include your branding with contact info/website

Here is a good example: 11,572 views!! Was it THAT good?

Tip #5 Be the Authentic You!  Show your personality  Scripted or unscripted…it’s up to you  Content is the most important thing for viral marketing

Here is a good example:

Let’s Brainstorm!

LOCAL THOUGHT LEADERS How are they using video in marketing? Customer video testimonials Home buying and selling tips, market updates – showing their expertise! Neighborhood tours – authentic, showing their love of the area they serve – sell a lifestyle Video Bios We’re Moving video for a customer Interviewing other industry or community experts Some examples on YouTube: showmeokc.com theventuradonna ozzieSELLSshomes realdynamicagents luckytolivehere

Tip #6 Set up a YouTube Channel

Tip#7 As Nike says…Just Do It! Jump in - grab your camera and start rolling! The possibilities for video are endless! This medium is for everyone— young, old, amateur and tech wizard alike!

Tip#8 Embed Video and Keep Your Brand Every Time It’s Shared …Track Results!

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How can you connect with Ozzie? Facebook.com/ozziesellshomes Twitter.com/ozziesellshomes Linkedin.com/in/ozziesellshomes Ozziesellshomes.com Youtube.com/ozziesellshomes