Accelerating m-commerce

1.2 bn Consumer reach 54 Mobile operators 43 Markets 65 m Paying Subscribers € 232 m Revenues In 2015

Localisation Customer Acquisition Service Delivery Payment Subscription Management We Do:

Mobile Infotainment Stores/ Portals Services via Mobile Marketing Promotions Celebrity apps Chat Games Puzzles Sports News Finance Micro-insurance Education Health 2G App stores 4G App stores HTML5 Game Portals Video Portals Award winning marketing promotions We Offer:

Become the #1 m-commerce platform for digital goods for the next 3 billion consumers Vision

10 Regional offices Rio De Janeiro I Sao Paulo I Lagos I Johannesburg I London I Milan I Athens I Bucharest I Dubai I Kuala Lumpur

Upástream ˌ əp ˈ strēm/ :not comparable in a direction against the flow of a current or stream; upriver

Those who swim Upstream rule the World

“Success should not be measured by the position someone has reached in life but the obstacles they overcome to get there”

2001 Defining Realisation #1

Mobiles are NOT just phones Listeners and viewers can communicate with their favourite stations via mobile

“ Enable media companies to revolutionize how they communicate & connect with their audience”

Trusted by: 100 Radio 30 TV …and we did it

2002 Defining Realisation #2

Mobiles will revolutionize marketing Brands can run most of their promotions via mobile better

“ Empowering companies to activate their customers like never before”

>50 Brands …and we did it Trusted by:

2004 Defining Realisation #3

Mobile messaging is the ultimate recruitment & reactivation tool Mobile operators are the perfect client

“ Enable Mobile Operators to monetise their subscribers’ base”

…and we did it

2008 Defining Realisation #4

Emerging Markets Competition in Europe is growing fast Our offering is scalable and productized

“ Become the leading subscriptions platform for mobile operators in emerging markets ” 2008 VISION

…and we did it

2014 Defining Realisation #5

The world is not flat Global digital brands are not moving fast enough in EM’s. Payment, acquisition and delivery stand in the way Opportunity to solve these problems and become the leading acceleration m- commerce platform for the next 3b consumers

Becoming global and staying relevant Laser focus –what problem are you solving and for who? Build for scale -productized offering & process driven Local presence –a matrix organisation Regular re-invention –we did it every 4 years across everything Momentum and control –aim high but don’t lose attention to detail and accountability

The Defining Realisation All that really matters is the team

A few good men and women With honor, integrity and unbreakable bonds Setting impossible goals Determined to make it, no matter what Unstoppable Making History

Accelerating m-commerce