Session1BA490 Strategic Management1 Introduction to BA 490C Strategic Management Get acquainted Overview course Keys to success Preview assignment

Session1BA490 Strategic Management2 Welcome to Strategic Management, BA 490C Complete the information form Make a name card tent using the color coding below. Use the name you want us to call you. Put your name on both sides of the tent. Acc: Green CIS: Red Fin: Blue Mkt: Purple Mgt: Black

Session1BA490 Strategic Management3 Instructor: Neil Jacobs Enjoy learning & helping others learn Like to travel and experience other cultures Expect you to be professional in this course I care about you and your learning. Have industry experience and am a member of a NASDAQ-listed company’s board of directors and audit committee

Session1BA490 Strategic Management4 Getting acquainted Interview someone that you do not know and who has a different major. Be prepared to introduce them and tell us something good about them.

Session1BA490 Strategic Management5 Introductions Please stand while introducing and being introduced. Introduce the person you interviewed. Tell us something good about them.

Session1BA490 Strategic Management6 Overview—a ‘bridge’ course 1 Bring together your CBA core learning Take top manager’s perspective Enhance the value you bring to your career Emphasize professional behavior Focus on active thinking & effective teamwork

Session1BA490 Strategic Management7 Overview—a ‘bridge’ course 2 Emphasize integration, teamwork, and communication View organization as an integrated system Take a strategic management perspective Emphasize problem identification & resolution Learn through Study and application of strategic management concepts Compete in a computer-based business simulation Use teams

Session1BA490 Strategic Management8 Syllabus Materials Text is available Need Reading packet #1 for Friday assignment (support services) Player’s Manual for simulation not needed for a few weeks Team license for simulation ($100) Grading Estimated points Grade bases Teams Peer evaluation Continued membership is earned Use of web & Attendance--mandatory Be professional Be on time to class and with assignments Edit work superbly No surprises

Session1BA490 Strategic Management9 Keys to success Attitude: Be open to personal growth Be willing to work Believe in the need to work well with others Actions: Be professional Prepare for each class Participate actively Work effectively with your team

Session1BA490 Strategic Management10 Introduction to class web site What you can expect to find there: Syllabus Session Schedule (with links to session slides) Forms, assignments, and instructions Daily information updates Information on the simulation

Session1BA490 Strategic Management11 Assignment for Session 2 Review the syllabus Check out the course web site Study H&W Ch 1 Basics of strategic management Prepare to discuss the following questions on the Wal-Mart and Costco articles (available online through course web site). 1. How do the strategies for Wal-Mart and Costco differ? 2. In what areas do their goals differ? Use the list of areas at the top of page 7 in H&W. 3. Distinguish the three elements of the hierarchy of strategy for each company, e.g., give an example of each level of strategy.