Top 10 Low-cost Marketing Techniques that Work Brought to you by: LERN & Augusoft September 30, 2009

Winning Partnerships. LERN partnered with Augusoft in 1999 to build Lumens ® – the first Web-based software built for continuing and corporate education programs. Presenter:  Greg Marsello LERN Co-founder & Augusoft Lumens Product Advisor

Marketing Foundation  You must be data-driven  You must be clear about your USP  You must mix direct mail and eMarketing  You must grow customer-share  You must “mail” more than once  You must target market segments  You must spend 10-15% on promotion  You must track promotions  You must use salespeople to sell contracts

Low-Cost Technique #1 Have instructors and best customers/students “sell” courses/events and even contracts

Low-Cost Technique #2 Hold registration parties and open houses where people can register and get a discount

Low-Cost Technique #3 Use surveys to keep in touch

Low-Cost Technique #4 Drive customers to your web site by displaying student work, having downloadable tips, using instant messaging & of course, easy online registration

Low-Cost Technique #5 Track certificate programs and courses and project & sell Next Course

Low-Cost Technique #6 Use Webinars to generate interest

Low-Cost Technique #7 Don’t be afraid of the telephone

Low-Cost Technique #8 Use Twitter, Facebook, and segmented lists

Low-Cost Technique #9 Use promotion gimmicks like first class free & letting people sample your wares

Low-Cost Technique #10 Do post event marketing

Bonus – 5 More! 1.Go after those who used to come. 2.Offer an early, early discount. 3.Give students points. 4.Go to your customers. 5.Develop winning partnerships.

Another Bonus – 9 More! 1.Targeted press releases. 2.Public service, sponsorship, and other community visibility. 3.Visit and know your competitors. 4.Anniversary cards and/or customer statements.

5.Testimonials, especially if they negate objections. 6.Gift certificate opportunities. 7.Go after alumni. 8.Best customer specials. 9.Networking opportunities.

Most Important Do THINK Marketing!

Unique Partnership Learning Resources Network “Information That Works!” Augusoft, Inc. Web-based Continuing and Corporate Education Software

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