Click on each region to display the insights Emerging Markets

Q | SUMMARY LATAM #Timid2012 Moderate growth in the region, pronounced deceleration in Brazil and Argentina #MoreAccess Lower classes are duplicating consumption using credit card #GotMilk? Dairy is the fastest growing basket (in value) in 5 countries #GoodPerspectives Estimated growth for the next five years in Latin America should be only 3.9%, according to IDB. It can reach 6% if countries adopt structural reforms to their needs Back to the begining Back to the begining

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CHILE ARGENTINA BRAZIL BOLIVIA PERU ECUADOR VENEZUELA COLOMBIA MEXICO CAM BOLIVIA #ModernTrade Even with a low profile, modern is the fastest growing trade in Bolivia (+30%) #2Regions Cochabamba & Santa Cruz, regions that drive consumption in 2012 #mediumSEL, emerging segment expanded by 18% its expenditure levels in 2012 ARGENTINA #EconomySlowedDownIn2012 Consumption stopped growing (0% in volume), decreasing also the mood of consumers #TheInteriorGainedProminence in 2012 (+2%), while the impulse of the the base of the pyramid was reduced #PromotionsWereTheEngineOfModernTrade Thinking about brands, those that triggered their proposals and innovated achieved good results MEXICO #ChangeOfHabits after 4 years, shopping trips are stable, increasing the ticket #UnemploymentDecreases but 60% of the jobs created were in the informal according to INEGI #GreaterRepertoireOfTrades Middle class and large families are the ones who visit the most number of retailers PERU #PositiveMacro GDP ended 2012 at a good pace (6.3%), inflation at established ranges (2.65%) #AtTheSamePace Lima (+6.5%) and Provinces (+6%) #CanalModerno Increase in Households buyers (+ 4%) CHILE #MoreExpenditure basket is going towards a better mix, volumes doesn’t grow but expenditure does #Wholesalers continue to grow, in 2012 reached more than 2.5 million households #MorePrivateLabels, increasingly present in most categories and higher tiers CENTRAL AMERICA #Economy: CAM shows growth in all countries, El Salvador is the country with the smallest growth #GrowingBasket: Driven mainly by Guatemala, Costa Rica and Panama #MediumSEL: the one who contributes more to the growth of the basket COLOMBIA #GoodOverview Colombia ends 2012 with very good economic indexes with very positive expectations for 2013 #MoreExpenditure The new consumer dynamics: more consumption less frequently, has led to increased household spending #Supplying Households buying more volumes in modern trade decreasing purchase frequency in the traditional retail With 1 click on the country you open the most significant insights, with another click you close them BRAZIL #PopularConsumption Consumption stability is in the hands of the lower class. #AccessToAll 1.3 million households using credit card as payment at retailers #IncreasedPocketCompetition new expenses competing for the consumer's pocket. Priority is paying bills with more planning VENEZUELA #LowerTheRate Although the low 2012 official inflation, it is still the highest in Latam #Uncertainty President Chavez leaves government due to his illness in late 2012 #LessOptions Shortages in basic foods was between 21% and 40% ECUADOR #LessRemittances Global crisis impact negatively on remittances. Ecuadorians are returning to the country # BankarizationImpliesConsumption Consumption is duplicated with credit card #SmallerBasket The household tends to spend the same, but to consume less. Mainly less food

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YEAR 2012 | SUMMARY ASIA Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5% #GreenLightsAbound FMCG trend remains positive, with faster growth pace in China and Vietnam #E-commerceBoom online shopping for FMCG items becoming more popular across region, led by Korea #TwoSectors Beverages and Personal care the two baskets with growth above 5% in all countries #LocalRetailersUp Don´t underestimate local Supers & Hypers, they are developing fast! % Value Change FMCG – 2012 vs Back to the begining Back to the begining

ASIA IN 10 CLICKS Click on each country to display or hide Insights Back to the begining Back to the begining

By clicking on the country most significant insights will display. Click again to hide. CHINA SOUTH KOREA PHILIPPINES MALAYSIA THAILAND TAIWAN VIETNAM #BaseOfDiamond Wealthier Malaysians however lower income households continue to grow double digit in spending. #MindTheLocals Growth of local chained Supermarkets have impacted Hypermarket growth. #MilkyWay Dairy products continues to contribute to FMCG growth. #PositiveBackground Thailand's GDP in 2013 is expected to grow at around 5% on the back of a 10% growth in exports. #TopRisers FMCG's value growth driven by Milk increased expenditure. Non-Carbonated drinks have gained the most HHs (+4.3 penetration pts.) in #KeepAnEye 7-Eleven experienced strong year-on-year growth. #GrowingBasket +15% value growth in urban areas, Vietnam continues to be one of the fastest growing markets in Asia. #HealthComesFirst Healthy food & drinks are in favour. Soya Milk, Yoghurt, Tonic Food Drinks and Energy Drinks among the top growing categories #HomeSweetHome Home Care enjoys fast growth in Urban and develops exceptionally well at +21% in Rural Vietnam. #FastestGrowth Emart -one of the top 3 retailers in Korea- recorded +10.3% growth rate. #BoomingChannel E-commerce in Korea is one of the fastest-growing in the world, +35.2% growth was enjoyed by online retailers. #TopRecruiters Cheese and water categories recruited the largest number of buyers in #AcceleratedGrowth Taiwan’s GDP is expected to expand from 1.25 to 3.25% in #StarPerformers FMCG grew by 9.2% in 2012 thanks to healthy food supplements, facial care & oral care. #Click&Buy E-commerce holds 3% share in FMCG, with 20% growth and attracting 30% households. #EconomyOnElections GDP continues to grow and in a year of national elections is expected to surge again by 6-7% #RiseOfTheRetailers Provision stores concentrate majority of FMCG spending, but efforts of top retailer accounts have been effective - They grew faster than the rest #HigherSpending DE Shoppers are increasing their FMCG consumption by 6.3%, the highest rate among all SECs INDIA #TopRecruiters Carbonated soft drinks recruited 8,6 Mln additional shoppers, and toothbrush 5,3 Mln, the two categories expanding its clientele base the most. #Forecasts RBI (the central bank of India) revised GDP growth projection for 2013, cutting down from initial forecast of 6.5 to 5.5%. #SpotTheGrowth FMCG continues to grow and is largely driven by smaller towns. Metros & Rural witness slowdown in growth. #PositiveMacro China’s GDP growth forecast is 8.4%: continued urbanization and increase in household income will be the key driving factors. #LocalPlayers FMCG growth slowdown in China halted in Q as local retailers continue to outperform international competitors. #GetReadyGetOnline The penetration of E-commerce increased from 18% to 25% during 2012.

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