8 Responsible Tourism Panel: How Resilient is Your Business? Green Tourism.. The business side of Sustainability By: Emad Hassan  Ministry of Tourism  Egypt 7 April 2016  Cape Town  South Africa

8 Reality & Vision Ministry of Tourism 2016 The tourism sector in Egypt is currently down … but not dead! Energy & Water costs are important Climate Change is real Hotels infrastructure should be developed in an environmentally sensitive manner Tourism patterns change overtime – need to be fit to meet future demands

8 Existing Initiatives Ministry of Tourism 2016

………from local to regional level…..the upscaling from one pilot destination…to the Red Sea region….on national level Certified GS Hotels in Key Tourism Destinations TabaTaba Heights DahabSharm El Sheikh El GounaMadinat Makadi Madinat Coraya LuxorMarsa AlamSafagaHurghada Over 70 Hotels Certified

Functions Covered under GSH Certification Sustainable Management Environmental Management Training and Instructions Water Energy Waste Guest Information Food and Beverage / Kitchen House Keeping / Guest Rooms Gardening and Beach Area Interior and Exterior Appearance

Solution = Provide Capital to Invest in EE/RE Solutions and Share the Risk of Occupancy Sustainable Growth Rising Energy Challenge + Reduced Occupancy Levels = Challenge to Sustainable Growth 6

2 Innovative Financing Mechanism Repayment at $1/room night at agreed occupancy level 2/3 of investment MOT Ministry of Tourism 2016

8 Expanding the reach of our Green objectives by cooperating with partners that have similar vision Ministry of Tourism 2016

8 Potential Trans-regional Cooperation A ‘Cape-to-Cairo’ Green Path? Ministry of Tourism 2016 Linking the 2 most powerful Magnets Collaborative Marketing Collaborative Marketing A Green Path Itinerary A Green Path Itinerary Cooperation on Green Norms Cooperation on Green Norms