FRESH BUCKS: HEALTHY FOOD FOR EVERYONE Robyn Kumar, City of Seattle Fresh Bucks Program Manager.

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Presentation transcript:

FRESH BUCKS: HEALTHY FOOD FOR EVERYONE Robyn Kumar, City of Seattle Fresh Bucks Program Manager

FRESH BUCKS OVERVIEW

FUNDING PARTNERSHIPS

FRESH BUCKS OUTCOMES Program Impact 2012 (July- Dec) 2013 (July- Dec) 2014 (May-Dec) 2015 (Year- round) Participating locations Participating residents1,5003,000 3,8773,962 Total $ to local farmers$70,000$181,000 $245,133$289,627 Economic impact in local economy$125,300$270,290 $438,788$518,432 New low-income shoppers ,247 Individuals who said they ate more fruits and vegetables because of Fresh Bucks 85%90% 89%N/A Individuals who said Fresh Bucks has made a difference in their families’ diets 81%94% 92%N/A

FRESH BUCKS OUTCOMES cont… ↑ Produce Variety 57% of participants said they bought a greater variety of produce as a result of FBx ↑ Access to Farmers Markets 87% of participants shop more frequently at farmers markets as a result of FBx 56% said they would not shop at farmers markets if not for Fresh Bucks

OPPORTUNITIES and beyond King County farmers market expansion All Seattle Markets (21) Additional King County Markets (8) – Burien, Carnation, Des Moines, Duvall, Federal Way, Lake Forest Park, Renton, Vashon Increased marketing efforts targeting low income community members Fruit/Vegetable Rx Good Food Bag/CSA Retail

PROMOTION? PRESENTATION? Contact me! Phone: