team red Deutschland GmbH Mobility Management with tight budget – the Osnabrueck example

Company Mobility Management (CMM) – What is the idea? CMM delivers solutions for mobility needs in companies CMM is oriented at mobility needs of the company, the clients and the employees CMM follows the principal of sustainabilty CMM will produce economical, environmental and social benefit CMM will consider the framework of political order CMM will consider modern mobility offers CMM is based on the implementation of organisational, conceptual und communicational measures

Communikation Actions in Mobility Management projects StartAnalysisconzept Implemen- tation Results  Project targets  Framework conditions  Workshop  Masterplan  Mobility survey  Analysis of living areas  Vehicles  Mobily offers  Focal points of activity  Detailed concept  Quick wins and other measures  KPIs  Control of success  Implemen- tation  Project steering and management

Living areas of the employees of all four institutions

Return rates of the employees Mitarbeiter gesamt Online befragt Teilnahme Online Rücklauf Schriftlich befragt Teilnahme Schriftlich Rücklauf Rücklauf Gesamt Stadt Osnabrück % %33% Landkreis Osnabrück %--- Stadtwerke Osnabrück % %29% Meyer & Meyer %350319%21% The return rates were in total good up to excellent. The employees of the Stadtwerke Osnabrueck (public works department) showed high interest for mobility themes. Employees in total Online question. Partici- pants online Return rate Paper question.. Partici- pants paper Return rate Return rate in total

Distances from home to work Distances for commuting from home to the workplaces Distance up toNo of employeesPercentage 2,5 km14412 % 5 km27923 % 7 km1079 % 10 km27923 % 15 km11610 % 20 km857 % 50 km15313 % More than 50 km343 % Sum % ~ distance for foot ~ distance for bike ~ PT distance ~ car distance

Example logistic company Meyer & Meyer Ways from home to work – choose of transport mode Daily choose of transport mode

Ways from home to work – choose of transport mode About 50 % of all employees will use the car for workplace travel Verlagerung Daily choose of transport mode

Calculation of potential and willingness of changes Potential for changes to Public Transport Potenzial 268 of 900 employees can reach their workplace within 30 minutes by PT Result of the survey: Only 10%, this are 90 people, did use PT!

Potential for CarSharing More than 50% of the employees of Stadtwerke Osnabrueck didn´t know the Carsharing offer of the company

Potential for change with a agency for arranging lifts 21 % of all employees are interested to shrink their car costs by using list arrangements Contra „Abstimmung mit Fahrer notwendig,“ „keine Flexibilität“ „Wechselschichten“ Pro „Kostenersparnis“ „Kollegen treffen“ „Umwelt schonen“

Potential for changes to bike / pedelec (E-bike) Accessibility within 30 minutes by bike = blue route by pedelec extended with the red route Result: Planning of bike routes to the locations of city and Stadtwerke The pedelec has with and without new infrastructures (Fast Cycle Routes) very high potential.

Potential for change within company fleets / Business trips Only a few part of employees has to make often business trips. The dates of business trips are not available centralised. Transparency, centralisation and standardisation are the first steps to optimise the business trips (modes of transport, coordination) and the company fleet use. Frequency of business trips

Overview of recommendes measures (1) 1.Communication of cycling routes 2. Bike leasing 3.Communication for use of pedelecs 4.Reduce of private car use for business trips 5.Support by purchases for bikes 6.Expansion of bike parking facilities 7.Secure parking for pedelecs incl. Charging 8.Implementation of mobility manager 9.New rules for business trips 10. Expansion of bike pools 11. Attractive CS-Tariffs for employees 12. Mobility information 13. New parking rules Priorität

Overview of recommendes measures (2) 14. PT Information campaign 15. Employees card = Job-Ticket 16. Active promotion of Job-Tickets 17. Regional Job-Ticket 18.Software tool for business trips 19.Integration Pool “Stadtteilauto” 20.Mobility card with use of Cityscooters 21.Integration of electric cars in the company fleet 22.Implementation of mobility budgets 23.Better access for bike users and pedestrians to the company ground 24.Conversion of free parking spaces 25.Use of cargo bikes Priorität

Overview of recommendes measures (3) 26.Implemention of a commuter portal 27.Link between business trips tool and commuter portal 28.Reserved parking spaces for ride sharing groups 29.Regional cooparation for mobility services Priorität

Measures Manager Overview costs and effects of all measures integrated in an Excel-based tool

Results of the project New activity fields of Stadtwerke Osnabrueck Communication & information Mobility advisory Company fleet management Business trip management Parking space management

Synergies and chances The need for mobility services was identified by all involved institutions Synergies will come for the companies by a central implementation of offers and centralised carry out of the measures Chances for central actors as provider / communikation manager: –Pedelecs: selection of bikes/pedelecs, financing, service, if necessary implementation of a renting system –Chance for Stadtwerke: Expert knowlegde in electric mobility as service provider for companies –CarSharing for companies and their employees

Implementation Most measures in Mobility Management need a lot of time: The action plan has to integrate implementation, communication, monitoring and analysis Nevertheless: „Quick Wins“ are important for the public communication and the motivation of the mobility team – therefore quick implementation of small measures is important without big masterplans „Continuous Improvement“: All things can be done a little bit better – permanent examination of all processes will ensure increasing efficiency

Folie mobi.MAX-Manager Folie The first web-based tool for set up of mobility plans for companies and institutions team red Deutschland GmbH, GF Dr. Bodo Schwieger, Stand Telefon 0800-TEAMRED, oder +49 (0) , Internet The future: Our new toolbox for MM measures

Thank you for your interest! team red Deutschland GmbH Dr. Bodo Schwieger Dr. Johannes Theissen