Collier County Tourism Research

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Presentation transcript:

Collier County Tourism Research Third Quarter 2005 Presented to: The Collier County Board of County Commissioners By: Research Data Services, Inc. November 17, 2005

Occupancy 2005 YTD (Through September) 2004 2005 D Pt. Jan. 70.2% 73.1% +2.9 Feb. 92.2 91.1 -1.1 Mar. 92.0 92.6 +0.6 Apr. 83.5 80.7 -2.8 May 75.7 73.8 -1.9 Jun. 65.0 65.8 +0.8 Jul. 63.3 64.0 +0.7 Aug. 70.5 48.8 -21.7 Sep. 54.3 45.0 -9.3 Survey Base: Estimated 8,607 rooms

Average Daily Room Rate 2005 YTD (Through September) Jan. $152.4 $164.5 +7.9 Feb. 210.6 213.9 +1.6 Mar. 217.6 240.4 +10.5 Apr. 188.7 191.9 +1.7 May 147.4 152.3 +3.3 Jun. 109.8 121.5 +10.7 Jul. 103.2 107.9 +4.6 Aug. 105.1 96.0 -8.7 Sep. 90.9 94.8 +4.3 Survey Base: Estimated 8,607 rooms

Number of Visitors 2005 Estimates 2005 D % Quarter 1 524,998 +3.2 Quarter 2 337,806 +1.8 Quarter 3 242,581 -9.1 YTD (thru Sep.) 1,105,385 -0.2

Expenditures 2005 Estimates Quarter 1 $280,778,883 +12.4 Quarter 2 195,490,545 +5.4 Quarter 3 92,163,415 -6.6 YTD (thru Sep.) $568,432,843 +6.5

Impacts of Tourism 2005 Estimates Direct & Induced 2004 2005 Quarter 1 $372,442,550 $418,641,315 Quarter 2 276,538,214 291,476,403 Quarter 3 147,180,786 137,415,652 YTD $796,161,550 $847,533,370 (thru Sep.)

United States Regions Northeast Opportunity Midwest Markets WA OR CA NV ID UT AZ MT WY CO TX OK KS NE ND SD AK HI FL AR MN IA MO IL WI MI IN OH ME VT NH MA NY PA DE MD NJ VA WV KY TN LA MS AL GA SC NC NM Midwest Northeast Southeast Florida Opportunity Markets (Exploratory)

Visitor Origins 2005 Visitors First Quarter Second Quarter Third Quarter 2004 2005 Florida 24.2% 24.0% 41.0% 43.5% 54.9% 51.1% Southeast 8.0 7.4 7.9 8.1 7.7 Northeast 28.0 27.1 16.0 14.4 8.5 9.6 Midwest 23.9 24.4 18.2 17.2 10.0 11.0 Canada 3.5 3.3 1.9 2.1 0.8 1.0 Europe 10.3 10.6 10.9 9.7 11.9 US Opp Mkts 4.5 4.3 4.0

Purpose of Trip 2005 Visitors First Quarter Second Third 2004 2005 Leisure 76.0% 71.7% 71.3% 70.4% 68.5% 69.7% Business 15.6 18.5 20.8 20.5 24.0 23.7 Meetings 8.4 9.8 7.9 9.1 7.5 6.6