A Beginner’s Guide to Creating Website Content October 2016 Image Source: pexels.compexels.com

Website Ranking is What it’s All About! ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. Finding words or phrases that are topics of significance for your brand and incorporating them into your website’s content, should be the first item on your to-do list. Using tools like Google AdWords: Keyword Planner can help you build campaigns through your search network by finding what keywords work best. Having a #HealthySEO strategy can help your business achieve top Google search results and reach your target audience better.#HealthySEO Keyword Research for SEO Image Source: yourdigitalresource.com yourdigitalresource.com

Your Website’s Layout is Crucial ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. According to Venturi Web Design, your website navigation is critical to successfully attracting customers and telling your brand’s story. A few key points they say to remember:Venturi Web Design Creativity in your main menu can work out great for your business if it’s easy to use. Don’t lump all the services your business has to offer on one page. Spread them out in multiple categories. The 3 most important pages to include on your website are the “Home”, “About”, and “Contact” pages. Know and understand who you’re building the website for and what their needs are. The structure of your website is also a factor in SEO and search ranking algorithms. Organize Your Site for a Seamless User Experience (UX) Image Source: aumcore.com aumcore.com

Catch the Eye of Your Audience ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. A dull website can have a negative effect on the potential customers your business brings in. According to Forbes, “When asked to describe why they mistrusted a website, 94 percent of comments were related to web design elements, while only 6 percent referenced specific content.”Forbes A website should have fast loading times and easy to read content. Advertisements are fine and a key to a successful business strategy, but don’t use too many on your website or your brand’s image could be tarnished. Include different elements such as high resolution images, videos, and interactive media. Make Your Website Exciting! Image Source: pexels.com pexels.com

Keep Your Content Intriguing ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. Blogging is one of the most advantageous tools you can use to get people to view your web page. But Why? As HubSpot explains: “Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.”HubSpot Blog posts are also a way for your company to engage with your target audience and attract new users. Creating helpful content in the form of blogs, will allow your business to become a brand leader. Other Content creations such as videos, infographics, gifs, etc. also prove to succeed when it comes to connecting with the general public. Make sure to check out Aumcore’s blog for helpful insights and relevant news updates!blog Creative Content Drives Traffic to your Website Image Source: pexels.com pexels.com

Get Your Social Media Involved ©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. It’s imperative that you integrate your social media channels somewhere on your website. With close to 1.71 billion users on Facebook, 400 million on Instagram, and 320 million on Twitter, converting your website viewers into social media followers, will allow your business to reach goals much faster.users Just like having hyperlinks that connect different parts of your web pages together, having social media buttons allow users to open your platforms on other windows/tabs. Social Media is a key player in keeping potential customers in reach with what your business is doing on a day to day basis. Make Your Social Media Presence Known Image Source: aumcore.comaumcore.com

©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. Aumcore’s Website Content Marketing Success Stories

©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. Chesapeake Bay Candle From layout to developing content, Aumcore was able to leverage their experience in B2B and B2C e-commerce website design and development, to create a website for Chesapeake Bay Candle. With a SEO content approach, e-commerce sales and conversion rates both increased past expectations.

©2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL. Boston Acoustics Aumcore was able to successfully leverage Boston Acoustics new Sharepoint platform with website optimization for mobile devices and optimization for different speaking regions. An integration of product configuration was also needed and proved to engage with consumers on a multitude of levels.

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©2016 AUMCORE. ALL RIGHTS RESERVED. The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.