242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Marco Senftleben | Head of Account Management March 25 nd 2011 Service Pack Overview

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ MediaMind Enhancements ▸ MM 2.1 General Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Enhancements

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved© 2011 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Existing Placements Excel Trafficking – Addl. Changes Reset Password - Validation Code Package Enhancements Default Contact Settings Miscellaneous Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Existing Placements Existing placements can now be edited in Excel. Updates to existing placements relevant only when importing excel to the same campaign. Excels exported before 3/27 cannot be uploaded after that day. No option to delete a placement through the Excel. Packages cannot be updated in the Excel – only in MediaMind. As in the online edit, some fields cannot be edited: Booked impressions if less than actual impressions served Sites Start/end dates of placements cannot be changed (if they are three months in the past).

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Misc. Updates Export Placements by Filter Previously: When exporting placements, no filtering capabilities All campaign placements were exported. Now: When exporting placements to Excel, the Excel will be exported only with placements currently presented in the Placements grid, according to filter.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Excel Trafficking – Misc. Updates Placement Limitation – 2,500 Rows When number of placements in Excel reaches 2,500, the Excel has performance issues. When importing, number of rows in each tab now limited to 2,500. Also when exporting, if placement code is required, the Excel is limited to 2,500 rows. Select this checkbox to include placement tags. If not selected, the Excel will not be limited.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Reset Password - Validation Previously: When resetting password in MM, only username was requested. Now: Both username and address are required, which ensures additional validation/security. Note: Once username is verified, address will be verified as being the same as the username’s address in MM.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Code Package Enhancements Authorized address for code packages Previously: Mail sent from MM servers sometimes went to junk mail. Result: Publishers would not receive the code package. Now: is sent from a MM authorized address called:

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Default Contact Settings Agency contacts are usually the same across campaigns; default settings can now be set at the agency account level. When a new campaign is created, default contacts are taken from the agency’s settings. These can be overridden – account defaults will not be affected. Note: If user is restricted for one or more of the account’s advertisers, the default contact will not be shown for the restricted advertiser’s campaign.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Miscellaneous 1.Placement Name Length – Placement Name field will be lengthened (in UI, ET, and reports), from 100 to 250 characters. 2.Media Cost Tab – Current Costs tab will change to become new Billing tab, and will mainly be for internal users only. Media Cost sub-tab will move to Monitor tab. The Billing tab will hold the IOs for all external users. 3.Edit Stop Serving Property on Placement – Billing account on placement level no longer relevant; only the agency will have the option to edit this field. Default will be taken from the campaign agency.

© 2010 MediaMind Technologies Inc. | All rights reserved MM 2.1 and SVP Enhancements (BETA)

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Ads Management ▸ Campaigns ▸ Managing Delivery Groups ▸ Targeting ▸ Smart Versioning Pro Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved Ads Management Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Master Ads List Disable Master Ad  Location: under “More”  Available for Master ads that are related to delivery groups. Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved All Ads List Disable  Available in the “All ads” list for “old” ads (non MM 2.1)  The button would be disabled for: Ads related to MM 2.1 campaigns Master ads in any status Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Campaigns Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Reminder for creating a “new” campaign When upgraded AMs create new campaigns, the following reminder will be displayed: Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Indication for “New” Campaign Additional column can be added to the campaigns list:  Name: “MediaMind 2.1”  This column indicates whether this campaign is a MM 2.1 campaign (a beta campaign) or not.  The same filter was added as well. Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved History Sub-Tab All changes applied to delivery groups in a specific campaign appear in the campaign’s history tab. Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Managing Delivery Groups Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Removing an Ad Removing an Ad from an “attached” delivery group:  Warning message will be displayed when trying to remove an ad/sub group from a delivery group that is attached to placements. Removing an Ad from a “published” delivery group:  Protected by permission “Delivery Group - Remove Published Ad".  The permission is granted to AMs by default.  Users without the permission will have to disable the ad first.

© 2010 MediaMind Technologies Inc. | All rights reserved Time Based Settings First radio button : ads will be served according to each placement dates. First radio button : ads will be served according to each placement dates. Second radio button : ads will be served according to the dates specified. Second radio button : ads will be served according to the dates specified.

© 2010 MediaMind Technologies Inc. | All rights reserved Time Based Settings First radio button: ads will be served on all days according to time specified here. First radio button: ads will be served on all days according to time specified here. Second radio button : Will allow setting specific hours per day. Second radio button : Will allow setting specific hours per day.

© 2010 MediaMind Technologies Inc. | All rights reserved Publishing an Ad Now available from the delivery group level when a new ad is added to a delivery group attached to published placement/s.

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you!