SAMPLE COMMUNICATION STRATEGY

Company Size< ,0001,000-5,0005,000+ Benefits & Comm StrategyXXXXX Communication of legal requirements XXXXX In-person or virtual meetingsXXXXX Branded benefits materials for enrollment & new hires XXXXX Way to capture Employee feedback & questions XXXX Monthly or quarterly updates/tips XXX Branded benefits web site on the internet XX Social media as part of overall strategy XXX BEST PRACTICES BY EMPLOYER SIZE

IDENTIFY GOALS & OBJECTIVES SEGMENT TARGET AUDIENCES CREATE DETAILED PLAN, INCLUDING KEY MESSAGES IMPLEMENT MEASURE OUTCOMES; EVALUATE SUCCESS REFINE STRATEGY COMMUNICATION STRATEGY

INITIATIVEDESCRIPTION Marketing of Lunch ‘n Learns Monthly newsletter – Upcoming Lunch ‘n Learn topic will be placed in company newsletter with a brief description Periodically labels will be used on paychecks for specific Lunch ‘n Learns blasts Intranet –Lunch ‘n Learns will be posted on company intranet Postcard – Bi-Annual postcard detailing the upcoming 6 Lunch ‘n Learns Posters will be posted in strategic areas Leadership meetings will discuss the importance of Employees attending lunch ‘n learns and encouraging their team to participate Supervisors will make a PSA (Public Service Announcement) regarding the topic for the month and encourage them to attend and ask others for feedback who have attended GOAL – to have attendance of Employees per event Lunch ‘n Learn Schedule for 2016 – 2017 October – Cancer Prevention November – Stress Free Holidays December – Financial Health January – Environmentally Friendly Home February – Heart Health March – Taxes April – FSA – separate meeting April– Time Mgmnt., Priorities May – Smoking Cessation June – Love the Skin You’re In Open Enrollment Supervisor Training Prior to Open Enrollment conduct training sessions on benefits education for mid-level managers. Empower that team with knowledge to answer basic questions or concerns from Employees Monthly Health Management Tool Monthly benefits communication tool will be posted in strategic areas for Employees – sent from InCite via PDF Wellness CommitteeCreation of Wellness Committee to discuss/review targeted areas determined by your Executive Leadership Team COMMUNICATION STRATEGY

DISCUSSION TOPICSNOTES TOP FEEDBACK TOPICS FROM 2013 OE CAMPAIGN Remove the life insurance amounts from the healthcare guide - more generic wording to be used Will not show current vs. renewal rates - only renewal Will expand info for the 3 Aetna options in the healthcare guide and include rates for each Keep meetings to a half hour. 20 minutes to present and 10 minutes for Q&A Mail order RX will be further discussed at post OE meeting Sample completed Aetna & Ameriflex forms will be available at each meeting GOALS OF OE CAMPAIGN Celebrate! Decrease in rates and no plan changes Decrease being passed on to Employees as well Integration helped with the opportunities for savings Keep the momentum going by being good consumers/stewards FSA elections are for 7/1/16- meetings April - scheduled pre OE FSA voluntary meetings to increase awareness and knowledge of FSA REVIEW EMPLOYEE PRE OE COMMUNICATION OPTION Decided - none STRUCTURE OF OE MEETING HR will provide a sign-in sheet for all Employees. InCite will present via pptx an overview of benefits and review packets 20 minutes of presenting – 10 minutes for group questions Individual personal questions after meeting InCite will bring technology and USB SAMPLE OPEN ENROLLMENT EXECUTIVE SUMMARY

DISCUSSION TOPICSNOTES ENROLLMENT FORM DISCUSSION & DECISION TBD – 3 options available: All Employees complete enrollment form for consistency year after year to have proof of election Only have “waivers’ & “changers” complete using the same enrollment form Have a separate “no change” form for Employees who are keeping the same election – LEAST DESIRABLE for duplicating elections from last year MOVE FORWARD OE PLAN WITH TIMELINE Supervisor OE Meetings will be replaced with an InCite created FAQ. Your company will distribute to leadership Employees and supervisors via PACKETS: Separate packets for p/t grandfathered-different rates Separate packets for newly eligible due to change in eligibility guidelines or new hires that are eligible Left side of packet to be educational and include: 1.$0 co-pay for preventive care 2.Wellness programs through Aetna 3.Urgent care centers 4.Dependent to Age 26 flyer Right side of packet to include: 1.Enrollment form with instructions 2.FSA enrollment form with instructions Employee Benefits Guide 4.Annual CHIP notice 5.Annual Medicare Creditable Notice FOLLOW UP ITEMS: InCite Draft Employee Benefits Guide to HR InCite will drop off a sample packet for approval InCite to produce a brief survey to be completed at the meetings and dropped in a box SAMPLE OPEN ENROLLMENT EXECUTIVE SUMMARY

YES RESPONSES DATETOTAL QUESTION #1 QUESTION #2 QUESTION #3 1-Mar3132%87% 2-Mar5340%74%72% 3-Mar10656%90%91% 4-Mar9241%91%85% 7-Mar7943%86% 8-Mar6748%99%91% 9-Mar2966%76%83% 10-Mar3462%85%82% 11-Mar3145%90%87% Off Site00% TOTALS English Speaking35945%92%90% Spanish Speaking16358%87%84% GRAND TOTAL52248%88%86% Did you watch the Healthcare Choices DVD that was sent to your home? Total Employees - Yes – 48% Spanish speaking Employees - Yes – 58% English speaking Employees - Yes– 45% Did you feel well informed to make your healthcare choice for 2015? Total Employees - Yes – 88% Spanish speaking Employees - Yes – 87% English speaking Employees – Yes - 92% Were the communication materials provided to you over the last few weeks easy to understand? Total Employees - Yes – 86% Spanish speaking Employees – Yes – 84% English speaking Employees – Yes – 90% SURVEY STATS Approximately 31% of Employees completed surveys 522 surveys collected 31% of total surveys were completed by Spanish speaking Employees 2015 OPEN ENROLLMENT SURVEY RESULTS

INCITE OPEN ENROLLMENT FEEDBACK WHAT WENT WELL Laptops Well Staffed Translators Room set up Recording of Presentation Small Group Setting Really liked having the information and rates ahead of time AREAS OF OPPORTUNITY Timing of final Pre OE packet to homes Tutorial not needed Pre OE Meeting with translators Corporate Employee Meeting Opportunities QUESTIONS FOR NEXT YEAR Password resetting Scheduling OPEN ENROLLMENT SURVEY RESULTS