Channel Marketing Advisors Marketing Service Agency of Prepared for HP Partners May 2015

INTEGRATED CAMPAIGNS

© 2015 Channel Marketing Advisors - Confidential Overview Channel Marketing Advisors recommends (although not requires) a series of pre- packaged campaigns to make it easy for Client partners to launch cohesive demand generation campaigns that utilize their MDF funds for activities and tactics that result in measurable outcomes. Objectives & Outcomes Simplify campaign processes by pulling everything together for partners to go to market quickly with campaigns that drive demand Showcase specific Client solutions and value props as centerpiece of each campaign

© 2015 Channel Marketing Advisors - Confidential Tactics Data Purchase The prospect pool is optimized by data augmentation or by purchasing new data according to target analysis + A sales nurturing engine works in concert with telesales efforts to score and rank top prospects for phone follow-up Telesales agents prioritize interested prospects based on scoring – effective time utilization Campaign/Lead Nurturing Telesales/Inside Sales Social Ad Placement Online Retargeting/Remarketing Amplify social presence with promotional placement on key sites A combination of strategies designed to capture new revenue and improve results

© 2015 Channel Marketing Advisors - Confidential Estimated Pre-Packaged Pricing Guidelines – from ~3K to ~$17K Campaign recommendation is dependent on funds available for that partner. Partners may also choose to only execute specific elements. For example, they may have data already available and not need data purchase. Final pricing will be determined once full project has been scoped with the partner. Campaign Size* SmallLarge Data Purchase $1,000 $5,000 Campaign/Lead Nurturing $1,200 $1,800 TeleSales/Inside Sales $2,200 $6,000 Social Ad Placement $1,700 $3,200 Online Retargeting/Remarketing $700 $975 TOTALS $6,800 $16,975 Campaign Size* SmallLarge Data Purchase $1,000$5,000 Campaign/Lead Nurturing$1,200$1,800 TeleSales/Inside Sales $3,000$6,000 Social Ad Placement $1,700$3,200 TOTALS $6,900$16,000 Campaign Size* SmallLarge Data Purchase $1,000$5,000 Campaign/Lead Nurturing$800$1,800 TeleSales/Inside Sales $3,000$6,000 TOTALS $4,800$12,800 *Small campaign = 1,000 leads; Large campaign = 5,000; Minimum = 750 Best Better Good

THANK YOU CHANNEL MARKETING ADVISORS Senior Director: Jikza Nolan