New Media and (Chinese) Society To International students B y Zhang Yanqiu PhD, Associate Professor Communication University of China May,2009

“New Media and （ Chinese ） Society” Course description Taught course 1) providing theories and approaches 2) studying, analyzing, understanding new media and their social impact 3)how (Chinese) society shapes technology and the new media communications 4) in both global and Chinese contexts. Focus on 1) new media technologies. 2) their impact on society, culture, politics and economics.

“New Media and （ Chinese ） Society” Course description Aims to: guide students critically examine information society in different dimensions. Towards: international students, 1) base on Chinese Society practice 2) a good understanding of Chinese social development 3) fundamental comprehension of new media and their social influences 4) theoretically and practically.

“New Media and （ Chinese ） Society” Teacher capacity Education: 1) PhD. 2005, Communication, Renmin University of China. 2) M.A. 2001, International Journalism, Beijing Broadcasting Institute 3) B.A. 1994, English, Beijing Broadcasting Institute International experience: 1) UK / 1year / 2008 London School of Economics and Political Science, London 2) Australia/ 6Months / 2005 University of New South Wales Sydney 3) Canada / 5 weeks / 2004 Canadian Government “Special Award for Canadian Studies” 4) USA and other countries

“New Media and （ Chinese ） Society” Teacher capacity Awards: 2004 “Special Award for Canadian Studies” by Canadian Government 2006 “China Scholarship” by Chinese government 2002 Annual “Top Ten Teacher Award” of BBI ( 十佳教师 )

“New Media and （ Chinese ） Society” Teacher capacity Teaching Experience 15 years ( ) all in English English non/majors 1. Intensive English Reading 2. College English 3. Public Relations English Graduate 1.Media studies 2.Media Literacy 3.Media English Undergraduates 1. Communication Theories 2.Media Literacy and Culture 3.Media Studies 4.American Journalism

“New Media and （ Chinese ） Society” Teacher capacity Research Experience: Research interests: –New Media and Children –Media Literacy /Education –Media Studies –Media Regulation –Media and Society Publishing: –20 papers and one book (co-editor) Research projects : –8 Funded projects ( at ministry /university level)

“New Media and （ Chinese ） Society” Course Features New course (at university, abroad and home) 2. New media affect ing society and society shape s technology 3. From theoretical and empirical perspectives 4. With Chinese perspective 5. Providing students with the knowledge and critical appreciation of our evolving media-saturated world.

“New Media and （ Chinese ） Society” Compare with Similar Courses abroad Similar course at USA, UK, Canada All in the name: “New media and society” 1) Annenberg School for Communication, University of Pennsylvania. USA （美国滨州大学安娜伯格传播学院） ；课程介绍与教学大纲 ， 课程大纲与教学内容 2) University of Cornel, UAS （美国康内尔大学） ，课程大纲与教学内容 3)London School of Economics and Political Science, UK （英国伦敦政治经济学院） 课程大纲与教学内容 4)University of East Anglia, UK （英国东安吉利大学） 课程大纲与教学内容 5 ） University of Leicester, UK （英国莱切斯特大学） ，课程大纲与教学内容 6) University of Toronto, Canada （多伦多大学） ， 新媒介研究课程参考

“New Media and （ Chinese ） Society” Course Contents The evolution of the internet; New media and information society; Integration of new media and traditional media; New media literacy; Regulating new media; New media and young people; New media and social issues; Social networking, blog and interactivity; The use of new media and participation; Culture and identity in the digital age; How the internet affects politics and the media;

“New Media and （ Chinese ） Society” Course Contents COURSE OUTLINE WEEK 1 – Introduction of new media Communication models New media and information society Integration of new media and traditional media Historical antecedents of the new media WEEK 2 – The use of new media and participation Engagement and participation New media and empowerment: net-based community activism Internet and mobile Computer games and blogging WEEK 3 – New media and social issues Social conflicts in China Online pornography Online safety

“New Media and （ Chinese ） Society” Course Contents COURSE OUTLINE WEEK 4 - Relational Quality and Social Networks Personal communication system Concepts of the new society: the network society Online chatting, ing, Mobile networking Online Community in China Internet Dating WEEK 5 – Mid-term presentation WEEK 6 – Video Games Video Games and Aggressive Thoughts, Feelings, and Behavior The users/consumers of the new media Psychological Effects of Computer Games Effects of exposure to sex-stereotyped video game Economics of gaming industry in China Parenting and schooling in China

“New Media and （ Chinese ） Society” Course Contents COURSE OUTLINE WEEK 7 – New media literacy Media literacy; New media literacy Digital divide Ethics in communication Engagement and production Digital art and new forms of expression Analysis of new media forms, texts, images and representation WEEK 8 – Regulating new media Freedom and censorship in China Regulation and opportunity Policing and regulating the internet Mainstream culture and sub culture in China Online safety, personal behavior Copyright and music download in China

“New Media and （ Chinese ） Society” Course Contents COURSE OUTLINE WEEK 9 – Culture and identity in the digital age New media and identity processes: the self, gender, ‘race’ and ethnicity National identity in China Diversity and identity WEEK 10 –Presentations WEEK 11 –New media and young people Young people the new media: the internet ‘natives’ New media generation Youth culture and new media in China Representation of youth in new media Access/ evaluation/ production Safety and opportunity

“New Media and （ Chinese ） Society” Course Contents COURSE OUTLINE WEEK 13 –Surveillance / Privacy Public opinion online Celebrity and privacy Online behavior and privacy Mobile phone and privacy WEEK 14 – Economy of the new media The political economy of the new media Online advertising E-commerce New Media in the Knowledge Economy Online shopping and e-business WEEK 15 – Web company tour Visit one web company in Beijing, such as Sina, Baidu, Xinhuanet WEEK 16 – Final Presentations

“New Media and （ Chinese ） Society” Teaching methods Combination Lectures+ Seminars (2h+2h) ( 讲授 + 讨论 ) Multi-media, interactive teaching. ( 多媒体教学；互动教学 ) ； --- Lectures Theory /concepts/ models/cases 经典案例以讲授理论、概念、模式及方法为主； --- Seminars Topic discussion --- Assignments Group research and presentation, paper

“New Media and （ Chinese ） Society” Textbook & References New Media ： A critical introduction 2.The language of new media 3.The Net work Society 4.New Media and Society (journal)

“New Media and （ Chinese ） Society” Textbook & References The New Media Theory Reader 6. Questioning the media

“New Media and （ Chinese ） Society” Textbook & References The deepening Divide 8.Youth Online 9.The media studies book 10.Post modern media culture

Thanks!

New Media and (Chinese) Society To International students B y Zhang Yanqiu PhD, Associate Professor Communication University of China May,2009