Media Strategies How does the media convince us of things?

Slides:

Advertisements

Similar presentations

Persuasion Is All Around You!

Advertisements

What is the product being advertised in this print ad? Print ad-printed form of communication intended to persuade an audience.

Purpose: *Recognize methods advertisers use to persuade. *Analyze advertisements for these techniques. *Provide evidence for each technique. ESSENTIAL.

Recognizing Emotional Appeals 1. What is persuasion? The process of guiding people toward the adoption of an idea, action, or attitude. Often it is illogical.

Propaganda and Persuasion Techniques people use to make you believe what they have to say.

Advertising Techniques Designed to sell…. Objectives  To recognize different advertising techniques  To understand the qualities of a good ad  To create.

Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.

Advertising techniques

MEDIA STRATEGIES How does the media convince us of things?

How does the media convince us of things?

Bell Ringer—Journal Write about a time when someone talked you into something you didn’t want to do. How did they persuade you? Do you find that you are.

Persuasive Techniques used in Advertising What Consumers Should Know.

PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.

Propaganda Propaganda is a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified.

Examples of Persuasive Techniques in Advertising

Being a Wise Consumer.

Persuasive Techniques “Propaganda”

Plain folks, back to nature, just the way Grandma used to make it, back in the good old days NOSTALGIA.

Advertising – Definitions and Techniques. What is Advertising?  The act or practice of calling public attention to one's product, service, need, etc.

ADVERTISING TECHNIQUES COMMON PERSUASIVE TECHNIQUES USED IN THE MEDIA.

Where do you encounter advertising? Which types of advertisements stick in your head? What makes these advertisements memorable? Do you think advertisements.

Media Strategies. » Media strategies are techniques commonly used by the creators of media to appeal to a particular audience or evoke a particular response.

1. Attracts attention : attractive COLORS, BOLD HEADINGS, and pictures. 2. Arouses interest : good word choice 3. Creates desire : uses propaganda techniques.

The Role in American Culture 2016

Propaganda 7 types: testimonials, bandwagon, name-calling, glittering generalities, card stacking, plain folks, and transfer.

Persuasion Vocabulary

Get your notebook and sit in your assigned seat

Propaganda and Advertising

Advertising – Definitions and Techniques

Persuasive Techniques

Ethos, Pathos & Logos.

Persuasive Techniques

Advertising Strategies

How does the media convince us of things?

Analyzing Advertising

gcisd-k12. org/site/Default. aspx

Advertising Methods of Persuasion.

Media Unit English 1201.

Examples of Persuasive Techniques in Advertising

PROPAGANDA TECHNIQUES

Propaganda & Marketing Strategies

Persuasive Advertising Strategies

Media Literacy Strategies Part 2.

Media Literacy Strategies Part 1.

How does the media convince us of things?

Being a Wise Consumer.

14 common advertisement techniques

Examples of Persuasive Techniques in Advertising

Bandwagon Advertisers make it seem that EVERYONE is buying this product, so you feel that you should buy it too. For example, if a game said, “The best.

Persuasive Techniques

The Art of Rhetoric Aristotle’s Appeals.

Warm-up What are some advertisements that you’ve seen that stand out to you? Why do they grab your attention? Name and explain three. What are some effective.

Bandwagon Advertisers make it seem that EVERYONE is buying this product, so you feel that you should buy it too. For example, if a game said, “The best.

Advertising Techniques

Get your notebook and sit in your assigned seat

Don’t Believe Their Lies (Or Their Truths)

Tuesday August 22nd 2017 Museum of Me – Propaganda Posters.

How does the media persuade us?

PROPAGANDA & POLITICS.

How does the media convince us of things?

How does the media convince us of things?

How does the media convince us of things?

Power of Persuasion.

Media Strategies English 3201.

14 common advertisement techniques

Propaganda Techniques

1920s Advertisments.

7 Types of Propaganda LA 2 Deller.

ADVERTI$ING TECHNIQUE$

Presentation transcript:

Media Strategies How does the media convince us of things?

Allusion

1. Bandwagon Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. “Everyone else is doing it…”

Bandwagon - Examples Coke Faberge Organic Shampoo

2. Cartoons or cute characters Why does this strategy work? What other strategies are evident on this box of cereal?

Cartoon/Cute Examples Dear Kitten This “cute” creature ??? The Force

3. Celebrity endorsement Consider the perceptions of the celebrity’s talents and values. How do these reflect those of the target audience/demographic?

Celebrity Endorsement - Examples Betty White Taylor Swift Ashton Kutcher –

4. Emotional Appeal And of course… THIS ad THIS ad

5. Facts and Figures The media use facts and figures in order to show credibility. They convince you of something by showing you data, however, this data can be misleading or can exclude important information.

6. Gender or Sex Appeal Why does this appeal to people? How does it appeal to men? To women? Are there differences in how both genders react to advertisements?

Sex appeal - examples Sadly, there are WAY too many that are misogynistic in nature. If you want to see them, do a Google search. I won’t perpetuate it here. Here’s one that’s not misogynistic:

7. Name calling Usually found in political ads, name calling is tended to discredit an opponent. PAC Vs. Trump Conservatives vs. Trudeau

8. Plain folks Why would people want to be considered “simple folk”?

Plain Folks - Examples Home Hardware Tim Horton’s

Simple Solutions Campbell's Soup Commercial – YouTube Tide Commercial - Talking Stain - Sorry to Keep You Waiting - YouTubeTide Commercial - Talking Stain - Sorry to Keep You Waiting - YouTube

Bribery Slap Chop Commercial - YouTube

9. Shock Appeal Advertisements with shock appeal deliberately startle and offend its audience by violating norms for social values and personal ideals.startle Shock advertising is designed to break through the advertising “clutter” to capture attention and create buzz.

Shock Appeal - Examples Life Insurance

10. Snob Appeal Some companies brand themselves as only being for rich people. Why do you think this is?

Snob Appeal -Examples Grey Poupon "Son Of Rolls" 30 Sec Commercial – YouTubeGrey Poupon "Son Of Rolls" 30 Sec Commercial – YouTube Fancy Feast - YouTube

11. Testimonials Testimonials are statements written or spoken by consumers of products. They back up companies’ claims that their products work or are of high quality. Think infomercials or exercise programsexercise programs

Patriotism I Am Canadian Alexander Keith's - Label Peeler - YouTube Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial – YouTubeHalftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial – YouTube

Transfer This is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.(prais blam natio patriotis Old Spice | The Man Your Man Could Smell Like – YouTubeOld Spice | The Man Your Man Could Smell Like – YouTube

Nostalgia Piques people’s interest through memory References pop culture of the past and allows revival to a ‘happy’, ‘simple’ era. “Remember when… ” Adds a modern day twist