Louisiana Success Stories and Planning Session

Danah Heye Regional Account Manager (mobile) Your Madden Media representative

Louisiana Co-op Opportunities Print & Digital Provided to LTPA partners at a discounted rate

Retargeting Banner Ad Co-op Remarket to interested Louisiana travelers and creates new traffic to your website Incorporates Louisiana’s Pick Your Passion logo to reinforce branding Creative banner ad placement puts your brand front and center Geo- and demo- targeted ads reach out to previous visitors as well as new prospects Strong call-to-action brings visitors directly to your site for sweepstakes entry or other offer Click-through URL takes users to your landing page

Retargeting Banner Ad Co-op Fall 2016 – Spring 2017 NICHE TARGETS Culinary Outdoors History, Art, Culture Festivals & Events Family Fun REGIONAL TARGETS

Program Success Fall 2015 delivered more than 7.9 million impressions Driven nearly 14,500 clicks to partners The program’s click-through- rate is.18 percent, more than twice industry average

Retargeting Banner Ad Co-op BRONZE PACKAGE $2,268 net total 79,000+ impressions 120 – 200 est. clicks SILVER PACKAGE $3,402 net total 125,000+ impressions 188 – 313 est. clicks GOLD PACKAGE $4,536 net total 170,000+ impressions 256 – 426 est. clicks PLATINUM PACKAGE $8,663 net total 455,000+ impressions 684 – 1,139 est. clicks SELECT FROM THE FOLLOWING PACKAGES:

STS Digital Storytelling & Lead Generation Co-Op Creative development and execution of 1-2 stories per partner A specially designed website at DiscoverSoutheast.com will host the entire campaign Audience Development through our exclusive network of premium news and lifestyle websites Custom geo-targeting of all of your traffic Lead generation and delivery for future marketing purposes – Promotion through Facebook, Twitter, Search Engine Marketing, and blasts Detailed reporting of all key performance metrics

STS Fall 2015 Results Per Partner Average: 8,156 leads 4,518 postal leads 871,359 impressions 2,691 page views 1:48 minutes on page

STS Spring 2016 Results-to-Date Lafayette CVB: 3,395 leads 98 website visits 1,728 addresses

Exclusive Offer for LTPA Partners Option 1Option 2 Net Cost$5,500$7,150 Total Clicks2,2503,250 Number of Stories12 Estimated LeadsAverage of 7,500+ STS Digital Storytelling & Lead Generation Co-Op

Best of American Travel Best of American Travel Fall 2016 Targeted distribution to 1.3 million readers 4 months of quality lead generation Average of 7,650 leads per partner in Fall 2015 campaign

Best of American Travel Fall 2015

Best of American Travel Fall /2 Page Net Rate$7,709 1/4 Page Net Rate$3,855 1/8 Page Net Rate$1,928 Insertion Date October 1, 2016 Circulation 400,000

O, The Oprah Magazine O, The Oprah Magazine Your Best Journey Regional Travel Sections 4 opportunities –October 2016, May 2017, October 2017 editions, Midwest region Targeted distribution to Oprah’s loyal and affluent fan base Average leads in May 2015 – Midwest Region: 6,700+ per partner Online added value: – Listing and hyperlink on VacationFun.com – Digital marketing performed by Google Certified Individuals – Promo blast to 25,000 VacationFun.com subscribers

O, The Oprah Magazine Midwest Region Distribution: 630,000 (Includes all subscribers and some newsstands sales) LTPA Net RatesLTPA Gross Rates Half Page$18,807$22,125 Third Page$11,841$13,931 Sixth Page$8,578$10,092

Danah Heye Regional Account Manager (mobile) Questions? To plan your marketing campaigns, contact: