Tasty fruit and oat bar Louise Dolan Senior Buyer

Get Fruity range Our standard flavour range New range launching March/April 2016

Quality fruit bar 100% natural. Gluten free, Coeliac approved. Vegan certified. Natural sweetness comes from fruit and fruit juice with NO added refined sugar. Low salt and a source of fibre. It’s part of your 5 a day. Baked and produced on our own nut free site.

Consumer needs CONVENIENCE HEALTH TASTE Flavour outstrips health benefits as a factor influencing choice at a massive 61%. Indulgent eating: ‘treating’ remains as popular as ever Our tasting sessions showed how consumers identified our use of real fruit as essential to the authentic fruity taste of Get Fruity bars. 97% of adults snack Of consumers that snack,10% snack three times a day, 75% snacking at least once a day. 80% of consumers snack whilst on the go. 40% of ‘people who snack’ are switching to a healthier snacks. Choice is influenced by health led judgements, natural ingredients, added nutritional benefits, high fruit content, filling and low calorie are all top purchase drivers. (Mintel store.com snacking 2015)

Growth in Free From Growth UK FF market 2008 – % from £213 to £367 million. Estimated growth 2014 – % from £401 to £538 million. One child in every 70 has a potentially fatal nut allergy and rising. 1% of consumers are Coeliac. 7% of the UK population are self-diagnosed food intolerants, those suffering from low level health problems, digestive disorders, bloating, headache, fatigue etc – self-diagnose as being gluten or dairy intolerant. 8% of the UK population are lifestyle ‘freefrom’ers, those who believe that Free From food is healthier, less processed, less polluted, more environmentally friendly, more ethically acceptable – and therefore choose to eat Free From. Mintel 2014

Price Listing of single bars RRP £0.85 No VAT Trade Price £0.35 Retailer profit margin£0.50 (59%) Single bars are sold in CDU branded displays of 25 bars Multi-packs-all three flavours listed equally-we have been sold at £2.70 when we paid VAT RRP £2.25 £2.40 No VAT Trade Price £1.35 Retailer profit margin£0.90 (40%) £1.05 (44%) Multi-packs come in CDU branded display holding 4 bars.

Successful listings

Uk Planned advertising

Trade exhibitions 2016

Davina Whiteoak Founder Get Fruity Foods Ltd 2 Victoria Business Park Roche Cornwall PL26 8LX Any questions?