Data Analysis To Fuel Your Business’s Growth

About Me Moved here in 2006 after graduating from New York University Love exploring new cultures - been to over 30 countries with my husband

Experience in Business Left job as an art director to start Stickboy Creative in 2007 during the housing crash In addition to growing Stickboy, built and sold an online data company Also a technology advisor to national and local businesses

If You Only Remember One Thing…. StickboyCreative.com/symposium This Presentation Links to the tools we’ll be covering today

Before we get started Don’t you wish you could know more about how your business is running? The data you need is everywhere and available Businesses like yours can use these tools and techniques to see amazing growth

Visualizing Business Data Analysis

Online Customer Behavior

Where are your customers going? Analytics and visitor tracking –Google Analytics

What are your customers doing? Heat Mapping and behavior tracking –MouseFlow

What is your customer saying? Review sites –Trustpilot, Google Reviews, Yelp, etc

Are you where your customer is? Automated Social Media Monitoring –Hootsuite, Hubspot, etc

Point of Sale Data

Inventory Data Analysis Pizza Crust Option –3% or lower purchase rate, and it’s eliminated –Streamlines the business and cuts costs

Customer Data Analysis Heatmap of all your customers Where are they located? How much do they spend?

Internal Processes

Employee Efficiency How are your employee resources being used? –Harvest

Customer Intelligence By having customer data, you’re able to make informed decisions on how best to serve them –Salesforce

Examples

Customer Behavior Analyzed customer heatmap behavior Made changes to the website to address customer needs Saw immediate increase in conversions

Intelligent Remarketing Digested customer data for reviews Automated follow ups to best-performing customers Positive reviews increased dramatically

Process Automation Looked at employee hours data across multiple departments Saw which tasks were taking the most time in the company Automated tasks, increasing employee efficiency and customer satisfaction

Make sure you remember: StickboyCreative.com/symposium This Presentation Links to the tools we covered today

To Sum Up… Business data analysis can be the key that unlocks massive growth in your company. It can also help you connect with your customers and provide them with better service Understanding the data can help you steer your business in the right direction.

Thanks!