PASSION POINTS MOTORING. THE MOTORING SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 CAR FANATICS 6% 1.5% MARKET SIZE% OF GB POP CAR FANS3.1m 0.7m.

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Presentation transcript:

PASSION POINTS MOTORING

THE MOTORING SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 CAR FANATICS 6% 1.5% MARKET SIZE% OF GB POP CAR FANS3.1m 0.7m

CREATING THE GROUPS Source: GB TGI 2015 CAR FANATICS (AGREE WITH 4/7 STATEMENTS) CAR FANS (AGREE WITH 2/7 STATEMENTS) Magazines Very Interested in: - Cars & Motoring Newspapers Very Interested in: - Cars & Motoring Word of Mouth Have a large amount of knowledge about: - Cars leisure Internet Regularly visit sites on: - Motoring Television Programme Types: - Usually Watch Cars & Motoring SPORTS & LEISURE Motor Sports: - Regularly partake in - Paid to watch at venue

DEMOGRAPHIC PROFILE Base: All Adults 15+ Source: GB TGI 2015

MEDIA CONSUMPTION Base: All Adults 15+ Source: GB TGI 2015 MNQ 1: Heaviest 20% of each media (excl. cinema)

TOP MAGAZINES – BY INDEX CAR FANATICS CAR FANS 1.Practical Classics 1,399 2.Auto Express1,218 3.F1 Racing1,201 4.Classic Cars1,112 5.EVO1,107 6.Autocar1,098 7.Classic & Sports Car987 8.Super Bike941 9.What Car? Autosport EVO634 2.Practical Classics618 3.Classic Cars599 4.Autocar592 5.Auto Express576 6.F1 Racing539 7.Classic & Sports Car537 8.What Car?498 9.Performance Bikes BBC Top Gear483 Base: All Adults 15+ Source: GB TGI 2015

CAR BUYING Source: GB TGI 2015 CAR FANATICS BUY A CAR FOR PLEASURE SPENT £30,000 OR MORE ON CURRENT CAR CAR FANS INDEX

ADVERTSING CATEGORIES Source: GB TGI 2015 CAR FANATICS HEAVY SUPERMARKET SPENDERS INTEND TO BUY A TELEVISION IN THE NEXT 12 MONTHS CAR FANS INDEX HEAVY GAMING SPENDERS