By: Kristin Vargas, Danna Del Rosario, Melissa Rando, Steven Villalobos December 6, 2012 Management and Organizational Concepts MGT Professor DeFeis 1

History 3-10 Innovation Promotional Strategy Financial Reports Table of Contents 2

3 Steven Villalobos

Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne founded Apple Computer in 1976 Apple Computer’s first product was the Apple I Apple Computer became Apple Computer Inc in 1977 Company Background 4 Steven Villalobos

Apple headquarters are located in Cupertino, California. The Chairman of Apple Inc is Arthur D. Levinson The CEO of Apple Inc is Tim Cook Apple Computer Inc became Apple Inc in 2007 Apple introduced the iPhone January 2007 There are various different iPhones today, the latest being the iPhone 5 Company Background Continued 5 Steven Villalobos

Most of Apple’s past competitors are computer companies Microsoft IBM HP GateWay Dell Past Competitors 6 Steven Villalobos

New competitors have been introduced since the production of the iPhone Samsung-produced recently the Galaxy S III Nokia- produced recently the Lumia 920 Motorola-produced recently the Droid Razr HD Current Competitors 7 Steven Villalobos

Apple iPhone 5Samsung Galaxy S IIIDroid Razr HDNokia Lumia 920 screen size4 inches4.8 inches4.7 inches4.5 inches resolution1,136 x 6401,280 x 720 1,280 x 768 weight3.9 oz4.7 oz5.1 oz6.5 oz cpuDual-core Apple A6A6 Dual-core 1.5GHz Snapdragon S4Dual-core 1.5GHz Snapdragon S4 storage16GB, 32GB or 64GB, no card slot16GB, 32GB or 64GB +microSD slot12GB+microSD slot32GB, no card slot connectorsApple LightningmicroUSB operating systemiOS 6Android (Ice Cream Sandwich) Microsoft Windows Phone 8 Battery225 hours standby, 8 hours talk time (3G)790 hours standby, 11:40 hours talk time (3G)TBA300 hours standby, 10 hours talk time (3G) Camera8MP, 3264×2448 pixels, autofocus, LED flash 8MP, 3264×2448 pixels, optical image stabilization, autofocus, dual-LED flash NetworkingWi-Fi, 2G, 3G, 4G LTE Price$199 for 16GB, $299 for 32GB, $399 for 64GB$ $35 carrier fee $199 (estimated, launch end of 2012) TBA, launch Q iPhone 5 Competition Chart 8 Steven Villalobos

iPhone 5 Market Positioning 9 Steven Villalobos

iPhone Marketing Position Cont… 10 Steven Villalobos

11 2G3G3GS44S5 Kristin Vargas

Successful companies innovate Apple embraces change Product change/improvements What makes Apple innovative? 12 Kristin Vargas

“Other smartphones aren’t that smart and easy to use…but the iPhone is smart and easy to use…We are going to reinvent the phone” –Steve Jobs 13 First iPhone Kristin Vargas

Perceptual Map of iPhone WWDC (Apple Worldwide Developers Conference) 14 Kristin Vargas

iPhone 5 is thinner, sleeker and has a wider screen Introduced flash on the camera with iPhone 4 iPhone 5 has a new charger New design for headphone introduced with iPhone 5 Exterior Changes 15 iPhones 1-4SiPhone 5 iPhone 5 & 4 Old Headphones New headphones Kristin Vargas

More storage for music and apps Better graphics Better battery life Introduction of Siri with iPhone 4S Introduction of iCloud Removal of Google Maps App, introduction of Apple Maps 16 Interior Changes Google Maps AppApple Maps Kristin Vargas

17 The biggest thing to happen to iPhone since iPhone Danna Del Rosario

Build up anticipation of product release Advertisement of good ethical practices Establishing connection with consumers Strategies 18 Danna Del Rosario

September 12, 2012 Show new products and features Attendees from 60 different countries 1hr and 43mins 1,000 apple engineers Perfect introduction for the iPhone 5 Pre-orders for the iPhone 5 WWDC (Apple Worldwide Developers Conference) 19 Danna Del Rosario

Dominant in the Marketing field Dominates 37% of the mobile advertisement market Danna Del Rosario

Marketing Trend: Increase spending 2008$97.5 million 2009$149.6 million 2010$173.3 million Danna Del Rosario

Good Ethical Practices “ Danna Del Rosario

Commitment to create products that have the least impact on the environment by attempting to use less materials, smaller packaging, recycling and energy efficient products. The Story Behind Apple's Environmental Footprint 23 Danna Del Rosario

Supplier Responsibility Danna Del Rosario

Fair Labor Association Protecting workers and ensuring a safe working environment Prevention of excessive working hours Underage labor Supplier Responsibility 25 Danna Del Rosario

Connecting with consumers Understanding and using the product Approachable roles Product that will better everyday lives Danna Del Rosario

29 Melissa Rando

Apple Sales before iPhone 5 30 Melissa Rando

After iPhone 5 release ( in millions ) Melissa Rando

iPhone sales increased Melissa Rando

Distribution  Sales exceeds production  Weeks before shipping out orders Pre- orders  High demand 33 Melissa Rando

What is Next for the iPhone? More advanced system for Siri Faster Processor Laser Keyboard Waterproof 34 Melissa Rando

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