CSLI Survey Spring 2016 Presented to Public Relations Society of America April 20, 2016

CSLI Sping 2016 Survey - Overview Administered March 25-April completions 310 Telephone – 6-8:45 p.m. 256 Online – Web panel Margin of error: 4% 64 students as telephone interviewers, 3 interns monitoring and supervising the field work 67 questions – completed both by public and students

CSLI Spring 2016 Survey - Overview Main areas County’s most important problem Media – information about state and local Mood of the County − Right/wrong direction − Job approval of national, state and local officials Politics − Trust in parties − Presidential candidate choice Demographics Issues vs. character Personality − Economic conditions and candidate choice − Public policy proposals - agreement

County: Most Important Question? Spring ‘08 to Spring ‘16

Information Sources: State and Local Overall (“A lot” + “Somewhat”) % Television programming or nightly news 82 Radio broadcasts or news 71 Newspapers or news magazines either print or online 69 Other online sources 52 Social media like Facebook or Twitter 42

Media Use by Income, Gender, Education

Trust in Various Media Types

Trust in Various Media Types by Age

Trust in Media Types by Income, Gender, Education

Most Trustworthy News Sources TV Cases FOX42 CNN37 NBC (wbal) 25 BBC18 MSNBC15 Radio Cases NPR42 WTOP8 680AM4 WAMU2 WYPR2 Newpapers Cases WASH. POST42 CAPITAL/GAZETTE39 NY TIMES22 BALT. SUN16 WSJ13 Social Media Cases TWITTER2 AAPD1 FACEBOOK1 SM GEN.1 Online Cases MSN5 ONLINE GEN.5 CNN.COM3 HUFF. POST3 GOOGLE NEWS2

Mood of the County Right/wrong direction Economic Conditions Job Approval – County Executive, Governor, President

Right/Wrong Direction: County, State, Nation - Fall ‘12 to Spring ‘ Fall '12Spring '13Fall '13Spring '14Fall '14Spring '15Fall '15Spring '16 NationStateCounty State direction Hogan Approve Hogan Disapprove Right 5828 Wrong2561 Unsure1711 Total100 Nation direction Obama Approve Obama Disapprove Right 433 Wrong3991 Unsure186 Total100

Economic Conditions: County, State, Nation – % Excellent+Good - Spring 2009 to Spring 2016

Job Approval: Hogan, Schuh, Obama

Job Approval: Obama – CSLI/Gallup

Politics − Trust in parties − Presidential candidate choice Demographics Issues vs. character Personality − Economic conditions and candidate choice − Public policy proposals - agreement

Trust in Political Parties

Candidate Preference - President DemocratsRepublicansUnaffiliated Democrats Fall 2015Spring 2016 Fall 2015Spring 2016 Fall 2015Spring 2016 Hillary Clinton ( 60 %) Bernie Sanders ( 40 % Republicans Ben Carson Ted Cruz ( 22 %) 26 Carly Fiorina John Kasich ( 29 %) 59 Marco Rubio Donald Trump ( 49 %) 1713 Others/None Monmouth Poll of MD: Trump 47%, Kasich 27%, Cruz 17%. NBC/Marist poll Clinton 58% Sanders 36%

Hypothetical Trump vs. Clinton Match-up OverallDemsRepUnaffiliat ed Donald Trump 35 ( 43 %) Hillary Clinton 46 ( 57 %) Neither or third party No answer 5565 Total 100

Candidate Preference by Party Registration and Ideology

Demographics and Candidate Choice: AGE

Demographics and Candidate Choice: Gender

Demographics and Candidate Choice: Education

Demographics and Candidate Choice: Income Groups

Issues and Democratic Candidates

Character and Democratic Candidates

Issues and Republican Candidates

Character and Republican Candidates

Personality and Politics First term12345Second term Kind Unkind Hardworking Lazy Sympathetic Unsympathetic Tolerant Intolerant Neat Sloppy An intellectual Not an intellectual Outgoing Shy Calm Nervous Philosophical Unreflective Extroverted Introverted Relaxed Tense

Personality and Politics: Agreeableness, Conscientiousness

Personality and Politics: Tolerance

Personality and Politics: Emotional Stability and Openness to Experience

Personality and Politics: Extroversion

Economic Conditions: % Saying Applies

Economic Conditions - Applies Condition PublicStudents Public- Stds Taxes are too high in relation to the govt. services provided Wages or salaries are not rising as fast as the cost of living Hard to afford the cost of education Health care insurance is unavailable, too expensive or inadequate Received a salary increase or other increase in income recently Hard to afford the cost of food and groceries Found a new or better job recently Facing the possibility of unemployment 911-2

Economic Conditions and Candidates ConditionClintonSanders CruzKasichTrumpAverage Hard to afford cost of food and groceries Health care insurance is unavailable, too expensive or inadequate Hard to afford the cost of education Taxes are too high in relation to the government services provided Wages or salaries are not rising as fast as the cost of living Facing the possibility of unemployment Found a new or better job recently Received a salary increase or other increase in income recently

Proposal Agreement Public StudentsPublic- Stds Maintain the current ban on roadside panhandling by all nonprofit groups Provide body cameras to all local police Start the school year after Labor Day rather than before Reduce the time devoted to state-required testing of students in public schools Replace the school board nominating commission by an elected school board President Obama and the Senate should take action now to fill the vacancy on the US Supreme Court, rather than wait until next year A law making it possible for severely ill individuals to get a doctor’s prescription that can help end their lives Reduce the significance of state-required test results as a part of teacher evaluations Raise the federal minimum wage to $15 over the next few years Federal support providing free tuition for community college and public universities Always include at least one African-American on the county’s school board A law allowing felons to vote before finishing with probation or parole rather than after

Proposal Agreement Voter Choices Public HCBSTCJKDT Maintain the current ban on roadside panhandling by all nonprofit groups Provide body cameras to all local police Start the school year after Labor Day rather than before Reduce the time devoted to state-required testing of students in public schools Replace the school board nominating commission by an elected school board President Obama and the Senate should take action now to fill the vacancy on the US Supreme Court, rather than wait until next year A law making it possible for severely ill individuals to get a doctor’s prescription that can help end their lives Reduce the significance of state-required test results as a part of teacher evaluations Raise the federal minimum wage to $15 over the next few years Federal support providing free tuition for community college and public universities Always include at least one African-American on the county’s school board A law allowing felons to vote before finishing with probation or parole rather than after