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MKT 571 Entire Course MKT 571 Final Exam Guide MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary MKT 571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I MKT 571 Week 2 DQ 1 1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs.

MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary (2 Sets) MKT 571 Week 1 DQ 1 Complete the Marketing Environment Simulation and Summary in My Marketing Lab. Save your results report from the simulation to your computer. Click the Assignment Files tab to submit your assignment What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

MKT 571 Week 1 DQ 2 MKT 571 Week 1 Quiz UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved? 1. Which of the following is correct about marketing management? 2. Which of the following industries is most likely to use database marketing? 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) 4. How does the market demand curve change (as a function of marketing expenditure) during recession? 5. Marketing is considered both an art and a science. How do the 4ps, or marketing mix, help us bridge the gap between art and science?

MKT 571 Week 1 Summary MKT 571 Week 2 DQ 1 Write a Short Summary about this week This week we are reading about "branding". Here is a recent article on the subject. Comments please. 7/detail.html. 7/detail.html

MKT 571 Week 2 DQ 2 MKT 571 Week 2 Quiz We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product 1. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? 2. Which of the following would consumers associate closely with a brand? 3. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

MKT 571 Week 2 Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I Write a Short Summary about this week Learning Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). Include the following components for both markets: Market needs Market growth A brief SWOT Analysis Potential competition Product offering and product definition Product identification

MKT 571 Week 3 DQ 1 MKT 571 Week 3 DQ 2 What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine.

MKT 571 Week 3 Individual Assignment Segmentation and Target Market Paper MKT 571 Week 3 Learning Team Deliverable (Marketing Objective) Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: No more than 1200 words Complete the Learning Team Deliverable.

MKT 571 Week 3 Quiz MKT 571 Week 3 Summary 1. Which of the following is the most closely related with organic growth of an organization? 2. Which of the following is the level at which the product’s primary characteristics operate? is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. 4. Product-line analysis provides information for two key decision areas: product-line length and Write a Short Summary about this week

MKT 571 Week 4 DQ 1 MKT 571 Week 4 DQ 2 Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationall

MKT 571 Week 4 Quiz MKT 571 Week 4 Summary 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? 2. What type of distribution places the goods or services in as many outlets as possible? 3. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)? 4. Which companies have launched a website without any previous existence as a firm? 5. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers? Write a Short Summary about this week

MKT 571 Week 4 Team Assignment New Product Launch Marketing Plan, Part II MKT 571 Week 5 DQ 1 Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.

MKT 571 Week 5 DQ 2 MKT 571 Week 5 Individual Assignment Client Pitch Presentation Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. You will need to restate your target audience and positioning. You won't be able to max out your points if you forget. Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

MKT 571 Week 5 Learning Team Deliverables (Marketing Concepts) MKT 571 Week 5 Quiz Complete the Learning Team Deliverable. 1. Mountain Dew is brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events? 2. When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest 3. Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of

MKT 571 Week 5 Summary MKT 571 Week 6 Quiz Write a Short Summary about this week 1. Which of the following is true regarding a marketing audit? 2. A marketing audit typically best cinducted by a(n) 3. Which of the following is likely to be an important trend in marketing in the future? 4. Straight extension of the product means 5. Which of the following is an example of a communication metric used for measuring the performance of marketing plans?

MKT 571 Week 6 Team Assignment New Product Launch Marketing Plan, Part III. Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp ), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary.

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