Five Ways to Upvalue Your Property PETER ALLEN –

It all starts with finding the right property Great sources include property tax and bank foreclosures, Land Banks, distressed properties, motivated sellers, determining the worst property in the best neighborhood, understanding paths of growth and more. – Some of these resources may call for the owner to occupy or to start repairs quickly. Take advantage of the moment, but don’t overpay! 1 Buy Right

Excite the sidewalk and increase the curb appeal Make improvements inside and out with an eye to the customer – This means making improvements that both the tenants will pay for, and the neighborhood will accept. Create free marketing! – Properties that are revitalized often earn organic media coverage, people love to see these projects come to life! (See the Lorax House on Trumbull) 2 Renovate Right Bar Pitti in NYC spills out on to the sidewalk, begging pedestrians to stop in. The Lorax House gets featured on Channel 4

Do you rent or sell? Do you fill with Retail, Office, Residential? Mixed-Use? – Need to understand your market, what’s still needed? – Figure out what it takes to get exactly the right mix of tenants paying the right rent with the right level of quality. What can you do to get a price premium? – This is more than just renovations; this is about creating a place to get your tenants excited to be there and emotionally attached to the property. – Create a meaningful place, one that tenants would be proud to bring their friends and families. 3 Fill it Right This Chicago building balances a mix of studios, offices, and gallery space This corner building has picked perfect tenants: office space on the top two floors and a great coffee shop below

Take on leverage! – The more you take, the better your return. However, don’t overleverage. Find the right balance to make you comfortable and meet your 1.2 DCR benchmark. Be creative! – Using Other People’s Money when possible. Banks, Investors, Family, Friends, Current Owners, Architects, Contractors, and more! If you believe in your project, others will too, and will want to get a piece of the action. Don’t be greedy! – Include these people when it makes sense. If aligning them to your goals will contribute to your experience, giving them pieces of equity will allow you to learn and accomplish more than you can on your own. 4 Finance Right

Find the right time and the right price. – This should be easy with a solid understanding of the prior four steps. – Place yourself in paths of growth, near transit, near major employers, etc. – Knowing your market will become critical when you are ready to sell. 5 Sell Right The Wharf: Live, Work, Play, and more all on the waterfront of our nation’s capitol. Generating its own path of growth, demanding incredible price premiums 3 World Trade Center: With Five floors of retail, standing underneath another 75 floors of office space, 3WTC is offering one of a kind, iconic space to its tenants and creating a highly sought-after asset