Learning objectives To learn what is meant by sustainable fashion To learn about different issues within the clothing industry and consider the moral, ethical and environmental impact To learn about ways of being more sustainable consumers and designers

Watch the film and take notes....

What do you think started the fire? What mattered more than the working conditions of the workers? What is ‘fast fashion’? How many pieces of clothing does the world consume in a year? What happens when we consume more? What is the impact on the environment? What were the moral and ethical issues raised in this film?

French Collective Andrea Crews The Andreas Collective through their exquisite catwalks –particularly the ‘Marvee’ show with the appearance of clothes mountains which the models scrambled over to reach the runway- draw attention to the powerful position regarding sustainability, fashion can occupy if it so chooses.

Recycle *Recycle materials that can be recycled *Buy products made from recycled materials *Disassemble old products and reuse the materials in new ones Reduce *Reduce the amount of materials used and wasted. *Reduce the amount of energy used and waste produced by production processes *Reduce obsolescence *Reduce the carbon footprint of a product Reuse *Buy/design products that can be reused (for the same/different purposes) *Reuse products by adapting them for a new use Refuse *Refuse to buy/design products that are not sustainable/recyclable Rethink *Think about how you can approach design issues differently *Think about how you can reuse a product or its materials rather than let it go to waste Repair *Repair products rather than buying new ones The 6 R’s

Recycle *Recycle materials that can be recycled *Buy products made from recycled materials *Disassemble old products and reuse the materials in new ones Reduce *Reduce the amount of materials used and wasted. *Reduce the amount of energy used and waste produced by production processes *Reduce obsolescence *Reduce the carbon footprint of a product Reuse *Buy/design products that can be reused (for the same/different purposes) *Reuse products by adapting them for a new use Refuse *Refuse to buy/design products that are not sustainable/recyclable Rethink *Think about how you can approach design issues differently *Think about how you can reuse a product or its materials rather than let it go to waste Repair *Repair products rather than buying new ones The 6 R’s

Task in pairs: Use the article and images to recognise how the designer has met the 6 R’s Under the 6 headings write down how she has met the 6 R’s

ESTETHICA: The Green Project Promoted by the British Fashion Council | by yoox.com Take notes of the facts!

Vivienne Westwood says "Buy less" “It doesn't mean therefore you have to just buy anything cheap. Instead of buying six things, buy one thing that you really like. Don't keep buying just for the sake of it.” “I just think people should invest in the world. Don't invest in fashion, but invest in the world.”."

IS THIS MORAL / ETHICAL? Dying for a Bargain: Panorama investigates the human cost of cheap clothes A BBC investigation has found factory workers in Bangladesh are working 19-hour shifts in dangerous conditions to make clothes for Western high streets. Secret filming by Panorama discovered that some factories hide the long hours from retailers by keeping two sets of books

Design brief: As a sustainable fashion designer, you are to transform a T-shirt using the principles of the 6 R’s. You need to Reuse an “old”/second hand (an existing) T-shirt and adapt/change/rethink the style so it will appeal to a customer that wants a unique, one off product. You also need to incorporate decorative surface techniques in order to appeal to your target market.

Design a price tag to tell consumers about the ‘true cost’ of their clothes Valuing our clothes - The true cost of fashion

Peer Assess Have they included information about the moral, ethical and environmental impact? Have they talked about the 6 R’s? One WWW comment One EBI comment

Antonio Berardi’s black- and-white dress, with scarf trails, was derived from studying the languid Deco styling of the 1934 movie Evergreen.

“ You’d never guess it’s made from recycled plastic bottles, would you?” Anthony Berardi

Complete introduction page with title, date, name, and H’wrk Must include: -Design Brief -6 R’s headings and key points as given on slide and supporting sheet Success criteria: Clear presentation & added visuals and notes to emphasise project focus

On the back of your price tag write down what your definition of sustainable fashion is

Topshop RECLAIM to WEAR Upcycled fashion Reclaim to Wear at Topshop £42 SEE THE REMAKE Topshop goes green this month with the launch of its Reclaim to Wear line. The collection of great denim rucksacks, colourblock T –shirt dresses and dip-dye jeans uses Topshop’s own surplus stock and off-cuts. Prices from £38

Homework 1 week 1 Research: into current trends in Sustainability Purpose: to raise awareness of Commercialiality of Recycling Focus: Topshop new ‘eco-friendly’ line Reclaim to Wear Task: to produce an A4 sheet informing reader about R to W line using a minimum of 4 key points include YOUR opinion WHY DO YOU THINK TOPSHOP HAVE CREATED THIS LINE ?