Internet The internet provides instant and continual access to all previously mentioned mediums, as well as web-only content such as blogs and political commentary sites.

Media Attention Public Concern Govt Attention Public Agenda

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1 way to drive a message home is repetition. In all of advertising that uses jingles or slogans, repetition is intended to keep a word or phrase in minds of viewers. The more times viewers hear a name, word, or phrase, the more likely they are to remember it.

Others use fragments or phrases, which are easily accessible, but may not fully explain candidate’s position. Others use fragments or phrases, which are easily accessible, but may not fully explain candidate’s position.