Purpose General and Specific AudienceAnalysis Source Credibility Content Scholarly FormalDelivery

Audience Analysis Consider audience demographicsConsider audience demographics  Learning Styles Theory –Audio – Hear »Speaker –Visual – See »Visual Aids –Kinesthetic – Touch/experience »Audience involvement »Real Pictures  Brain dominance –Right Brain – Pictures –Left Brain - Text

Audience Analysis Consider audience demographicsConsider audience demographics Cultural diversity Audience knowledge Relevance of topic to audience Speaking EnvironmentSpeaking Environment Noise = external, internal Seating = room configuration Audio-visual = check equipment

Introduction Opening with Impact INFORMGeneral Purpose = INFORM versus persuade IMPACTOpen with IMPACT –Use audience in experience o Demonstrate your statistic or fact o 90% o 90% audience retention o Connection o Connection, relevancy, interest interaction First slide = Create audience interaction to demonstrate important statistic

1 in every 3 drivers 2 to 3 alcoholic On On the weekend, it is estimated that 1 in every 3 drivers, on the road after 12 A.M. has consumed 2 to 3 alcoholic drinks prior to driving. Statistic or Fact and REAL Opening Slide - Statistic or Fact and REAL pictures to reinforce audience experience and connection to topic

Introduction – First Impact Slide Central and Peripheral Include ELM’s Central and Peripheral route information Statistic or fact –Central = Statistic or fact – 1in 3 persons REAL –Peripheral REAL pictures = gives audience an experience and connection = 90% retention

Thesis – Preview Main Points “What I will speak about today” thesis –Create thesis to connect opening with topics o “Today I will speak about…” a short description of specific purpose what they will gain o “And, by end of my speech…” tell audience what they will learn and what they will gain if they listen = make the gain personal! “I Speak about these 3 main points” –Create 3 main points = Organize a Map o Informative wording o Delivery components o ADD explanation o ADD explanation of each main point volume impact o Use vocal volume for impact o Gestures = Point at titles

Drunk Driving Laws of Drunk Driving o Florida laws Prevention of Drunk Driving o Steps to prevent Costs of Drunk Driving o Short and long-term

Content and Visual Aids (ELM) CredibleCredible supporting Material o Pictures = Peripheral route worth 1000 words (beach) o Facts = Central route quantify o Statistics – quantify vs. “many, most” (6X6) o Paraphrase – concise wording (6X6) 4 Scholarly sources qualified and cited 4 Scholarly sources = qualified and cited during speech PPT Design rules = “KISS” = 6 X 6 Rule PPT Design rules = “KISS” = 6 X 6 Rule o Simple o Simple background color o Real-life o Real-life Pictures Animate Animate text = simple animations KNOW.org 1 in every 3 drivers 2 to 3 alcoholic On the weekend, it is estimated that 1 in every 3 drivers, on the road after 12 A.M. has consumed 2 to 3 alcoholic drinks prior to driving.

Child Abuse Causes and Prevention Causes of Child Abuse –Unrealistic expectations of children –Lack of parenting skills –History of family abuse, stress and/or poverty Prevention –Educational programs to teach caregivers coping skills –Educating the public so that they are able report abuse early enough for intervention to take place New York Daily News What slide design rules does this slide break?

Phobias (24.6%)  Equal for Men & Women Common Mental Disorders Understanding Abnormal Psychology; Sue, Sue & Sue, 1998 Depression (17.1%)  Higher in Women Alcohol Dependence (13.8 %)  Higher in Men What is right with this slide?

Source Citations 4 Scholarly4 Scholarly Sources –Announce –Announce during speech –Qualify –Qualify source credentials! –Credible and different 1 website 1 Journal 1 Expert 1 Book

Organization, Content, Closing Clear Organizational Pattern –Transitions = Signpost Visually – Side change, point to title Verbally – Use volume = main points Credible Content = Inform only! –Factual –Factual VS opinions = “Dangers of … –Statistical –Statistical – 70% versus “most, many” Conclusion = Summary –Primacy - Recently Theory List of 3-4List of 3-4 important facts from 3 main point covered 5 to 6Time = 5 to 6 minutes

Student example Summary of Binge Drinking College students = binge drinking –3 to 5 –3 to 5 times per week Binge drinking in fraternities –4 out of 5 –4 out of 5 report #1#1 = Health hazard for students #1#1 = Cause of college drop outs

Extemporaneous Delivery Formal StyleFormal Style –Slow –Slow Rate –Volume –Volume variance –“Vocalics” –“Vocalics” = Rate, pitch, inflections add to your source credibility NonverbalNonverbal –Gestures Minimal Support text = Point –Eye contact –Eye contact = continuous

Pronunciation, Grammar Non-fluencies PronunciationPronunciation –Practice terminology GrammarGrammar –Slang reduces credibility –Spell out acronyms NONO Non-fluencies –Uhms –And –You know –Like –And, stuff like that!

Delivery Movement = Use your Body Gesture = Point to topics –70% –70% Retention = See/Hear –Point and hold at important data Body Movement –Entire –Entire zone of interaction –Minimal pacing, gestures Source Credibility –Professional –Professional Dress –Self-confident posture –Formal vocalics

Source Credibility TrustworthinessTrustworthiness –Establish audience relationship Eye contact, relevant/friendly opening –Immediacy = interaction CompetenceCompetence –Credible content/sources –Displayed topic knowledge Overall SuccessOverall Success –Attire = Professional –Extemporaneous delivery