WRITING A BUSINESS PLAN Marketing Operations Financials.

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Presentation transcript:

WRITING A BUSINESS PLAN Marketing Operations Financials

WHAT ARE BUSINESS PLANS FOR? Applying for loans Evaluating a new business idea Determining details about your business idea Growing a business Selling a business

ONE-PAGE BUSINESS PLANS Helpful in early planning or redirecting a business

FARM BUSINESS PLANS

BUSINESS PLAN TEMPLATES General Business plan generators SBA

BUSINESS PLAN TEMPLATES

PARTS OF BUSINESS PLAN Cover Page (Table of Contents) Executive Summary Company Description Product/Services Description Market Research Marketing Financials  Profit & Loss  Cash Flow  Balance Sheet  Break Even Analysis

COVER PAGE Logo Business Name Address Date

TABLE OF CONTENTS

EXECUTIVE SUMMARY Summary of the whole business plan Include loan amount and payment timeline if requesting a loan Often written last (though it is 1 st item in plan) No longer than 2 – 4 pages

COMPANY DESCRIPTION Company name Business structure (Sole proprietorship, LLC, partnership or corporation) Ownership/management team Location Company history Mission statement Products/services and target market Objectives and growth goals. Vision statement

PRODUCT/SERVICES DESCRIPTION Products Services Value Prices Comparison to other products in market

MARKET RESEARCH Overview of Industry & Statistics Target Market Often uses census data Competition

SWOT ANALYSIS Strengths Weaknesses Opportunities Threats

MARKETING How to Price How to Promote How to Sell How this business ‘fits’ in marketplace

OPERATIONS Management Team

FINANCIALS: INTRO & START-UP COSTS Financials: Start-up costs Profit & Loss Cash Flow Balance Sheet Break Even Analysis Financial Ratios

FINANCIALS: PROFIT & LOSS Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

FINANCIALS: CASH FLOW Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

FINANCIALS: BALANCE SHEET Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

FINANCIALS: BREAK EVEN ANALYSIS Financials: Profit & Loss Cash Flow Balance Sheet Break Even Analysis

BUSINESS PLANNING QUESTIONS GROW SBTDC IDA organizations

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