Presentation Guidelines LMP Communications September 2013

Design: Start with LMP template Go to LMP Tools page > Design tools: 1

Structure: Tell a story Frame your presentation with a narrative arc, such as: Problem, solution, result Plan, do, study, act Situation, background, assessment, recommendation Once upon a time, suddenly, and then, happily ever after (See LMP Storytelling tool: 2

Content: Use your talking points 3 Don’t ask your slides to do all the work— put most content in the Notes section Use slides to provide hooks for understanding—not to duplicate your spoken remarks If you need to include more detail, consider using a handout Know your audience—who they are, why they’re there, what you want them to do and how they’ll use the information If the deck will be used for later discussion (rather than presented by a speaker), include enough content in the slides, notes or appendix for such use See LMPartnership.org for tools and handouts

Length: Keep it short and simple Avoid complex language or jargon Aim for no more than 10 pages, delivered in 20 minutes or less End with a call to action 4

Text: Avoid crowding, break it up “ People think more text is more convincing. Total bozosity. [Fewer words] will make your presentations better because it requires you to find the most salient points and to know how to explain them well.” —Guy Kawasaki, Apple evangelist 5

Graphics: Favor pictures over words Give more space to images than text Use images to connect, support, set a tone, tell the story Avoid small fonts (use at least 16 points) Beware of italics, which are harder to read 6