Marketing and Communications Katherine Walker Marketing and Communications World Vision UK

World Vision An overview Our overarching acquisition strategy Who we want to engage

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World Vision UK in context £71.8m total income £24.2m grant income £6.8m emergencies £43.8m donations, gifts and legacies £37.7m committed giving Approx. 90,000 child sponsors across 20 countries Approx. 500,000 total supporters UK team ≃ 250 Global partnership ≃ 45,000 staff in 100 countries

Our origins Let my heart be broken by the things that break the heart of God. World Vision founder, Bob Pierce

Every Child Free From Fear How CS works

Our approach to donor aquisitions Secure portfolio of channels High value experiences Specific target market

Jennifer

Why Jennifer?

How do we talk to her?

Who is your target market? Based around the community fundraising activity you’ve bought with you. Who do you want to reach with it?

Who is your target market? Where do they do their weekly shop? What do they do in their spare time? What type of car do they drive? What radio station do they listen to? Based around the community fundraising activity you’ve bought with you. Who do you want to reach with it?

Questions

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Part II How do we do that in the Christian space?

Our vision is to create unforgettable spaces that open Jennifer’s heart and ignite a passion within her to change the life of a child in one of the world’s hardest places. For good.

How we engage with the Church

How we engage with the Church Continuation of servant hearted approach Provision of events & tools that serve the Church Creation of the new Christian Engagement team

Friends of World Vision we’ve worked with in the last year... Artist programme- see online for more information The World Vision Artist Program in the USA is in its 25th year and has recently celebrated a great milestone: 1 million children sponsored through artists events. The programme continues to draw high profile Christian artists into long term partnerships with World Vision and increase its ability to reach vast audiences.

One of this year’s most successful artist events – 9 churches around the country

Some of Adrians much loved characters come together under one retreat centres roof for 48 hours- and there is no escape. The audience will journey with Serachlight Theatre company, and Adrian and Bridget Plass and be reminded of the good the church can be as well as hearing about the work of World Vision.

Paul Ewing- Artist Ambassador Hailed by Marcella Detroit as A modern-day Marvin Gaye, Indie Award winning artist Paul Ewing hopes to use his unique voice, personal story and powerful music to promote the life-changing work of World Vision. May & June will see Paul embark on his ‘Light of Hope’ tour for World Vision, bringing God’s stories of transformation to life through his own personal testimony and music as well as sharing some of his journey to Cambodia with World Vision to meet his sponsored child and to visit projects which work to support children who have been affected by child trafficking. Paul Ewing- Artist Ambassador A Night of Hope

Longest running experiential event Since 2011 45 churches 10.5k women

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The Embrace journey so far...

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What works Personal ask Real examples of change An event that churches want to host

What we will achieve this year 350 new sponsors delivered through events and festivals Contributing to total of11005 new sponsors Refresh and reformat of Girls Night Out Expansion of Embrace

Questions