BUILDING YOUR PROFILE ONLINE 1Presentation title

WHAT WILL THIS SESSION COVER? Online platforms you can use to build your profile How different platforms can be used in different ways A few things to remember when it comes to building your profile

WHAT DO WE MEAN BY BUILDING A PROFILE? 1. Networking connecting with interesting people and build external relationships 2. Sharing useful content using your knowledge to add commentary giving people an insight into NCVO 3. Showcasing your knowledge positioning yourself as an authentic, knowledgeable professional

EXERCISE 1 > GOOGLE NEVER FORGETS

WAYS TO BUILD YOUR PROFILE ONLINE Social media (Twitter, LinkedIn, blogging) Participating in online communities Curating content

BUT BEFORE YOU GET STARTED… Think about: How do you want to come across? What do you want to get out of it? When are you going to do it?

TWITTER Network with colleagues, partners, members, sector professionals Share useful content and position yourself as a knowledgeable professional Showcase your knowledge, expertise and interests

1. BUILD YOUR PROFILE DITCH THE EGG AND UPDATE YOUR BIO

2. DEVELOP YOUR NETWORKS USE LISTS TO FIND PEOPLE TO FOLLOW

3. POSITION YOURSELF START TWEETING!

WHAT SHOULD I TWEET ABOUT?

LINKEDIN Network by connecting with people and commenting on posts Share useful content and position yourself as a knowledgeable professional Showcase your work (and volunteering) experience Find out more about people and organisations

1. Build your profile – is your current role information up to date? 2. Develop your network - connect with people 3. Position yourself - share useful content Post links to articles, blog posts, research, publications, etc. and add your insights Add the opening paragraph of your blog and a link to the full post LINKEDIN

BLOGGING Share useful, timely and relevant content Showcase your knowledge by offering advice or insights Network by mentioning other organisations and sparking conversations

THINGS TO AVOID Repetitive, dull or unnecessary updates Image by Jamie Anderson (CC BY-NC-ND 2.0)

THINGS TO AVOID Getting drawn into political debates - NCVO is bound by law to be politically neutral

THINGS TO AVOID Hasty posting - think before you share And always check spelling and grammar

SOME TIPS Be yourself Engage with people Follow the rule of thirds Learn by doing (use analytics to see if stuff is working) Always share stuff that you’re genuinely interested in Use a consistent name and profile picture Cross-post on different platforms and link your accounts Get into the habit Check our guidelines. If in doubt, ask someone for help

ANY QUESTIONS? Participating in online communities19

FURTHER SUPPORT AND RESOURCES Learning Lab sessions: -Writing for the Web -Curating content Request a 121 session for additional support with using Twitter, LinkedIn or writing a blog post – Read the toolkits on the Learning Lab library Join NCVOtweeps group on Yammer and (ask IT)