Fall Fundraising Campaign Washington Native Plant Society

Current Fundraising Practices Two annual campaigns – Spring Membership Renewal – primarily donations at the level of membership Includes Give BIG – online fundraising campaign supported by the Seattle Foundation included E-news, Facebook, Twitter, and website engagement Plus follow up – Postcard reminder and E-news reminder- “stay on the trail”… Fall Fundraising Campaign – a second annual “ask” for funds from membership base Average Campaign raises $20,000 plus. Fall 2015 WNPS Income at approximately $28, – 240 donations This campaign included: -Printed Membership Letter with return envelope for donations – Mailed November 1st -E-news “Ask” to all members with an address with links to donate on WNPS website -Sent the second week of November, and again in mid December -Facebook posts – 2 times

Fall 2016 Campaign Kick off with the all member WNPS Fall Campaign Letter - Currently in development with a target mailing date of November 1 Sarah Gage, Blog editor and writer is developing Mailing follows delivery of Winter 2016 – Special “Rare Plant” Issue of Douglasia The same printer will mail the letter to members – expired in 2015, 2016, and current 2017, along with lifetime members – total 2140 members E-news – sent to all members approving – Mail Chimp – theme to match letter Send – 3X – November 11; November 23; December 15 (end of year giving) Social Media – Facebook; Twitter – Educational messages plus Asks. Theme based.

New for 2016 Providing a Branded Giving Page WNPS Specific with links from our website & on the Network for Good crowdfunding site for #GivingTuesday #GivingTuesday – National day for Non Profit giving and awareness Network for Good provides a National View of non profits – along with story based fundraising opportunities to highlight giving options, including Washington Native Plant Society. Donor page is in development beginning next week, and will leverage the WNPS story.

Other organization pages: 1. Increase the number of donors (up to 6x the conversion rate) 2. Increase the average donation size ($106 on an unbranded to $152 on a Network for Good page) 3. Increase the number of recurring donations (44% of donations processed in 2014 were recurring donations) On average, our non-profit partners increase their online giving by 43% over the course of their first year. The everyday giving page includes: * A branded giving page for your organization to optimize and improve online donations * Donor scroll for interactive donor experience and easy social sharing * Donation processing services that result in a low, flat 3% transaction fee per donation * Donors have the option to cover the fee (we see it covered on average 70% of the time) * Live support team for both the donor and the organization * Automated branded tax-receipt s * Mobile responsive design

Sample pages Here are a few examples of the pages:

Sample video for WNPS page h?v=gvVFQYlszQw h?v=gvVFQYlszQw Wallupa Gap Native Plant Hike h?v=8OcyIrL4hpQ h?v=8OcyIrL4hpQ Stewardship presentation to High School Students – Blackberry ID and removal practices – Eastside Stewards