The purpose of this deck is to provide an introduction to CRM Online for partners. This pitch should get them interested in the opportunity surrounding CRM Online and ideally get them to attend a deeper two day training and/or take online courses via MPN. The attending partners will be the business owners or sales people, not technical people. Note to DBC Presenters:

$ Grow Your Business with Dynamics CRM Online

Welcome

Overview What is CRM Online The opportunity with CRM Online What you should do next

What is CRM Online ?

of all internet users are now active on social media 72% of internet users trust consumer opinions posted online 68% of consumers are willing to pay more for a better customer experience 86% of customers have left a brand due to bad customer service 65%

Delivery gap Companies that believe they provide a superior proposition Companies whose customers agree Bain Customer-Led Growth diagnostic questionnaire

Trust & knowledge over time enable adaptive experiences Predictive Personalized Proactive

Expand the productivity of your Office 365 services with Microsoft Dynamics CRM Online Microsoft Dynamics CRM Online Capabilities

Why Microsoft Dynamics CRM Online One Microsoft True end to end, productivity solutions for customer engagement across CRM Online, Office 365 & PowerBI Outcome-driven User experience with embedded processes helps achieve outcomes based on best practices Adaptive One to one customer engagement with context across behavior, channel & department Intelligent Personalized, proactive & predictive customer experiences built on trust & knowledge over time

The opportunity with Dynamics CRM Online

Source: Compiled from multiple sources including IDC, Microsoft *Entire Market, not just SMB

Dynamics CRM Online provides incremental annuity revenue Estimated Mid-market customers worldwide Annual projected CRM spend in this segment annually Target customer employee count 2 Million $1 Billion

Top Technology Investments, Next 5 Years

Increases Average Revenue Per User (ARPU) Enables new cross sell and upsell opportunities Differentiates services with value-added solutions Establishes new revenue streams Dynamics CRM Online increases the value of your services

Opportunity Stages Partner Revenue Drive incremental margin by delivering value-added services & additional IP = Recurring Revenue Stream *All revenue metrics associated with this model are internal Microsoft assumptions based on partner conversations and may not reflect actual partner revenue associated with the sale of Microsoft Dynamics CRM Online and related services. The numbers listed in this slide are to be used solely for illustration purposes. Microsoft does not claim that these numbers are an accurate reflection of the revenue generated by the sale of Microsoft Dynamics CRM Online or associated products and services. Microsoft Dynamics CRM Online* Deal Economics – 25 users, OPEN Pricing $10,000 – $20,000 $19,500 $300 – $30,000

Company Collaboration Work across boundaries to create the right customer experiences Re-imagined Experience Cleaner, faster, intuitive interface drives productivity Process Excellence & Agility Agile process guidance lets customers respond to rapidly changing business needs Office Dynamics CRM Online CRM On the Go Access to what they need where they need it so they can connect to customers

300 million Information Workers are in sales positions What Buyers to Target Business Owner Focus on the enhanced CRM Online features and capabilities Sell the value of Productivity solutions Sales and Customer Service Managers Emphasize the pipeline and service ticket visibility Discuss improved forecast reliability Accounts to Target New Office 365 Sell the entire Productivity solution upfront – Office 365 and CRM Online Existing Office 365 Upsell the value of CRM Online and Productivity Modernize on-premises deployments Our Focus

Microsoft Dynamics CRM Online Add-Ons -Additional Production Instances: $549/month -Non-Production Instances: $149/month -1GB Additional Storage: $9.99/month Microsoft Social Listening Add-ons -10K Additional posts: $100/month CRM Online Professional $65/month CRM Online Basic $30/month CRM Online Essential $15/month Social Listening: -Monitor posts across social channels Customize and administer CRM Manage workflows, charts and dialogs Process driven user experience Use Rights for Professional CAL

Connect with Customers Promotion Promotional Pricing for Microsoft Dynamics CRM Online Open License Program (Valid thru June 2015) (*) Net promotional prices after discounts applied. Shown per user per month in USD. Actual pricing might vary by geography and by channel. Other fees may apply for add-on services such as additional storage, testing and production instances. Prices are exclusive of any fees you may incur to procure Internet connectivity. Prices subject to change without notice. 33% discount on CRM Online subscription

Build Your Business, Grow Your Practice Visit Microsoft Partner Network -> Solutions -> Microsoft Dynamics Do what the top Office CRM Online partners do! Buil d  Evaluate & start a CRM Online practice  Plan & build capacity  Leverage Microsoft Dynamics Academic Alliance and source talent from universities near youDynamics Academic Alliance Use Cloud SureStep Learning Path and new MPN Learning Paths to invest in role-based learning for all your CRM training needs including Sales and technical skillsCloud SureStep Learning Path MPN Learning Paths  Build your CRM business, prove your expertise and enjoy benefits with the Microsoft Dynamics CRM Competency.Competency.  New! Cloud Customer Relationship Competency Deploy Deploy and configure with Dynamics CRM Online certified partners Approach this new business opportunity in one of two ways: 1) acquire the Dynamics CRM skill set through MPN Learning Paths and MPN certification or 2) build a strategic partnership with one of our certified Dynamics CRM Online partnersMPN Learning PathsMPN certification Team up with one of the certified Dynamics CRM Online partners using Microsoft PinPoint, the 2014 WPC Partner Connect portal or connect with your local Subsidiary representativeMicrosoft PinPoint2014 WPC Partner Connect Sell  Sell Microsoft Dynamics CRM Online through Microsoft Open Licensing  Leverage the ModernBiz campaign -

Helping your team be more successful Focus on what matters most. Have the relevant information at your fingertips about your most valuable current customers as well as new leads. Create personal, targeted experiences. Increase sales velocity and customer response with immediate access to the right people and information. Zero InWin Faster Work like a network, grow your business. Connect with your customers, business partners, and team to help you grow sales and improve customer satisfaction Sell More

Next Steps 1.Contact your local Disti or Microsoft rep to learn about our 2-day CRM Online events 2.Go to self-paced learning paths on MPNself-paced learning paths on MPN 3.Attend a CRM Online Technical Series event

Resource Links o Review and bookmark the CRM Online in Open MPN site.CRM Online in Open MPN o Bookmark the Cloud SureStep portal to learn about the opportunity with Dynamics CRM Online and how to be profitableCloud SureStep o Bookmark the MPN Learning Paths to access the right readiness material to sell, demo and deploy Dynamics CRM OnlineMPN Learning Paths o Review the NEW Dynamics CRM Online videos on the MPN Learning Paths containing informative content pertaining to Dynamics CRM Online in Midmarket:NEW Dynamics CRM Online videosMPN Learning Paths o Check out the CRM OL ModernBiz content on the Partner Marketing Center -

Appendix

NE W!  DUAL USE RIGHTS allow CRM Online USL’s to access on-premises CRM servers  Example: CRM Online Pro includes Pro CAL rights, etc.  All server licenses are still required, as are all other CAL’s (e.g., Windows CAL)  DUAL USE RIGHTS are provided by CRM 2015 Server license AMAZING!

* Included capacity and add-on pricing are the same as with stand-alone services Dynamics CRM Online Pricing and Availability Professional: $55.25(net), $65(ERP) Basic: $25.50(net), $30(ERP) Essential: $12.75(net), $15(ERP) External Access External CRM users do not require USL’s Functionality included with CRM Online Professional Microsoft Social Listening * Requires minimum 10 seat CRM Online Professional subscription Unified Service Desk functionality for term of subscription Add-Ons Additional production instances at $466.65(net), $549.10(ERP) /month Non-production $127.50(net), $150(ERP)/month $8.49(net), $10 (ERP)/month Minimum Purchase Quantity Open License has a one-license minimum purchase quantity Each CRM Online deployment must have at least one CRM Online Professional License for administration and configuration Add-Ons Add-Ons are non-coterminous with parent subscriptions; Add-Ons subscription term is always 12 months Government and Academic Pricing CRM Online pricing is available in Academic and Government Customers Not Available in Open License Microsoft Dynamics Marketing Parature, from Microsoft Dynamics CRM Online Enterprise Open License Pricing and Availability Available in Open only with CRM Online Professional External Access External users require USL’s Included Capacity Includes 10,000 documents/month Add-Ons Add 10,000 $85(net), $100(ERP)/month Social Listening Professional