City Holic ; How to promote? 한성대학교 디지털마케팅 K 조

CONTENTS What is the City holic? Why the City holic unnamed? Who use the City holic? Other famous app’s Promotion & Overall analysis New Idea by K

1. What is the City holic? WHAT?

What is the City holic? A Business Platform for All Individuals. At City holic, it is easy to create work orders and business requests for entrepreneurs and small business. Start your new business and search for interesting work orders and talented personal through virtual companies.

What is the City holic? Global Sourcing. Global Promotion. Multilingual Support. Expand Sales Network. Contracts & Payment. Business Document.

2. Why the City holic unnamed? WHY?

Why the City holic unnamed? The web site does not exist. No event for the user. Lack of promotional content

Why the City holic unnamed?

3. Who use the City holic? Who

Who use the City holic? Target user

4. Other famous app’s Promotion & Overall analysis Other

famous app’s Promotion 20’s Choice 직방, 알바 천국 30’s Choice KaKao Story 40’s Choice Naver Band Ranking of applications as A ge 10’s 20’s 30’s 40’s

Other famous app’s Promotion 20’s choice #1 -Partnerships with Household goods companies ; Buy the stuff cheaper Monthly rent support -24/7 always going events. -Support monthly rent max 1 year. - The most successful events in this app ; the biggest financial burden reduction. -Which can provide reliable comfort in the process of finding a place to live

Other famous app’s Promotion 20’s choice #2 - Provide foreign internship program for all of University students in Korea. - Earn 1 million won for 3 weeks. - Free travel for 1 week after part time jobs. - Get official Certificate about activities.

20’s choice - Preparing Economic helpful event - Preparing events can build a career -Useful event; Substantial help for school life  employment Overall analysis

Other famous app’s Promotion 30’s choice #1 Give the gifts, coupons, emoticons through Sharing or friend function.

30’s choice - Independent events for each channels. - Purpose the channels promotion. Overall analysis

Other famous app’s Promotion 40’s choice # The most user’s in Korea - Social app. This application is often the most users in South Korea! Preparing events; greeting for holiday, gift as booking for game and giving a concert ticket as making a band of each talants.

40’s choice - Users ages generally high - Preparing events that target several age group - Ensuring users of all ages - Koreans use the most Overall analysis

5. New Idea by K. Our

New Idea by K. What strategies will we use? search

New Idea by K. Useful event for target user #1. Loyalty for application #2. Target the wide age group #3.

New Idea by K. 1.Fabricate QR code & name card 02. Access app. through QR code 03. The first coming 100 people deposit \5,000 #1. Ready, Q. -> Ready as QR code Fabricate and promotion cost \500,000

New Idea by K. 1.Like and share about SNS post 02. Selecting 03. Give a emoticon or movie ticket #2. Giving Some presents. Introduce text, video and pictures about City holic through Facebook, Instagram. Emoticon for 200 person (\2,000) Movie ticket 25 person (2 tickets for each person; \18,000)

New Idea by K. 01. Users use a City Holic. 02. Users succeed at job through City Holic 03. City Holic supports education about marketing, and so on. #3. Education support. Users write self development documents & Self-evaluation documents City Holic choose 3 best writers.

Population growth can be expected influx application effect Users should continue to use the application. At the same time stimulate the curiosity of the people and the prize is paid in exchange for participation in the event. To be connected to the application can be used to increase the potential applications. With an event that a user can participate even after employment reduces the user to withdraw the application. Strategies Effects

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