BOOK SELF PUBLISHING The Ultimate Self-Publishing Solution: Publishing Made Fun and Easy!

BOOK SELF PUBLISHING - Presentation 2 How To Leverage Your Non-Fiction Book For Exponential Business Growth OPENING WORDS ?

BOOK SELF PUBLISHING - Presentation 3 OUR PROMISE TO YOU: We will show you how to build a profitable business machine from your book We will also show you to never run out of potential customers. We will show you exactly how to leverage your book to grow your business, while lowering your customer acquisition costs.

BOOK SELF PUBLISHING - Presentation 4 IF YOU STAY UNTIL THE END... WE’LL SHOW YOU: The High Ticket Coaching Funnel

BOOK SELF PUBLISHING - Presentation 5 Need Your Attention Please... Turn off cell phones Turn off Facebook and you're serious about generating better results with your business the next minutes will change your life If you're a Author

BOOK SELF PUBLISHING - Presentation Time Bestsellers About Tyler Wanger book launches - Book launch consultant Tyler Wagner

BOOK SELF PUBLISHING - Presentation 7 - Digital marketer - Customer acquisition specialist - Customer value optimization specialist Nick van Driel About Nick van Driel

Company Name - Presentation 8 Mike Fredericks Started his first company at the age of 19 years old in the book printing industry 21 years printing and fulfilling books for the publishing industry Now I want to change the broken business model of Publishing Companies and give self publishing authors the same access to high quality book printing and fulfillment services

BOOK SELF PUBLISHING - Presentation 9 Imagine What Your Life Will Be Like When: You know how to how to leverage your book to position your business to sell coaching, done for you services, memberships, or any other product you want to sell Do you Know? You can reduce your customer acquisition costs considerably and you can grow your business consistently and never have to worry how to generate customers ever again You can Grow You learn how the best online marketers sell their books, products and services through automation and how you can do it too You will Learn You have a system in place where you take someone that doesn't know you to becoming a buying raving fan. A proper System How about when you really know how to make sales online? Will that make a difference for you and your family? What makes Difference?

BOOK SELF PUBLISHING - Presentation 10 RESULTS! / PROOF! My book Social Wealth has had over 30,000 downloads and over star reviews 1 book got over 200 book sales under 48 hours with 62% optin rate and 32% conversion rate on launch day.

BOOK SELF PUBLISHING - Presentation 11 Imagine What Your Life Will Be Like When: We’ll walk you through the system we're using to get great results. Walk Through Please understand that our results are not typical because the average person who attends ANY training gets zero results. You can Grow However, I'm happy to share with you, for FREE, exactly what's working for us. Sharing for Free This is NOT for "get rich quick" authors What do you Think?

BOOK SELF PUBLISHING - Presentation 12 What We'll Cover: The truth on how to become an Amazon Best Seller 1 2 SECRET How to leverage your book to exponentially grow your business 2 SECRET The difference between digital and physical books and how to create raving fans by leveraging both 3 SECRET

BOOK SELF PUBLISHING - Presentation 13 Secret #1: The truth on how to become an Amazon Best Seller

BOOK SELF PUBLISHING - Presentation 14 Secret #1: The truth on how to become an Amazon Best Seller All about How to really become a bestseller online Online Best Seller Most Authors think the best way to become bestseller is getting thousands of book sales, and be in the number 1 position for weeks What authors Think Actually, Depending on the competition you can become a bestseller if you get a few hundred book sales over a period of a few days What actually Happens What do I mean? Did you get it?

BOOK SELF PUBLISHING - Presentation 15 A Winning Book Page Book Cover Reviews Book Description About the Author Cross-categorization Result = 30,000+ downloads and bestseller status

BOOK SELF PUBLISHING - Presentation 16 Secret #1: The truth on how to become an Amazon Best Seller Facebook (Dive in later) Twitter Periscope LinkedInYouTube Snapchat Pinterest Slide Share Instagram Quora

BOOK SELF PUBLISHING - Presentation 17 Facebook Tactics Cover Vote Title Vote People’s input – feeling of involvement Delayed commenting on posts – algorithms Book launch team

BOOK SELF PUBLISHING - Presentation 18 eBook Sites Massive exposure Extremely simple

BOOK SELF PUBLISHING - Presentation 19 Bestselling Book Launch Blueprint Launch process Sign up for KDP Select Up to 5 days FREE $0.99 for 1 week Bump up prices and test

BOOK SELF PUBLISHING - Presentation 20 Bonus Tip #1 Repurpose Content Blogging 1 Book = 4 webinars, 40 blog posts, 20+ content videos and hundreds of social media posts

BOOK SELF PUBLISHING - Presentation 21 Bonus Tip #2 Foreword written by influencer Keith Ferrazzi Never Eat Alone

BOOK SELF PUBLISHING - Presentation 22 What We'll Cover: SEO Traffic Promotional Perks Bestseller status PROS NO customer CONS Limited business growth opportunity Amazon shows offers that will benefit them not you You are NOT the only book or product they can buy on your Amazon book page Amazon print quality is poor due to using subcontractors

BOOK SELF PUBLISHING - Presentation 23 Secret #2: How to leverage your book to exponentially grow your business

BOOK SELF PUBLISHING - Presentation 24 Secret #2: How to leverage your book to exponentially grow your business All about How to use a simple process to leverage your book to grow your company in a exponential way How to Grow? Most Authors think To get more customers and clients for your business you have to sell hundreds of not thousands of book sales and then a few people will reach out and become a client What authors Think What do I mean? Did you get it?

BOOK SELF PUBLISHING - Presentation 25 How does a business work? Business is about exchanging money for an amount of value What is Business? Physical book on how to lift weights $17 What it Worth? Gym membership where you can lift weights $37 a month Where do you spend 1 on 1 personal coaching to lift weights $ 400 a month 1 on 1 Coaching

BOOK SELF PUBLISHING - Presentation 26 Same ‘type’ of information just packaged differently Physical book $7 - $27 Digital product $7 - $27 Membership site $ $97 a month Online coaching $97 - $997 1 on 1 Coaching? Done for you service? You need Software?

BOOK SELF PUBLISHING - Presentation 27 How does a business work? It’s called a value ladder

What Does Your Value Ladder Look like?

BOOK SELF PUBLISHING - Presentation 29 Now that we have created a value ladder that shows HOW we can help our customers. How can we structure it so that a customer actually BUY’S what it is we offer OPENING WORDS 2

BOOK SELF PUBLISHING - Presentation 30 We create a funnel A is the sales process that you lead your potential customers through to learn about you and/or your product(s) and ultimately decide whether or not to opt-in to what you are offering. Whether that be purchasing your product, signing up for a newsletter, joining a membership site, or attending your upcoming webinar.

BOOK SELF PUBLISHING - Presentation 31 That sounds great but how does that look like for my business? You are coach You just launched your book You have a few low-end digital products You have a membership You have a high end coaching program Imagine this.

BOOK SELF PUBLISHING - Presentation 32 How does it tie in with funnels? Simple! We create a valuable customer experience by leveraging a physical product (your book) to convert the customer and we instantly offer your other products and services for better results.

BOOK SELF PUBLISHING - Presentation 33 Value ladder + Funnel Example for a coach 1 1a. Order bump audio book ($27) Free book only have to pay for S & HFREE + $4.99 S&H 2 2a. ONLY buyers pre-pay for 1 year access ($97 for 1 year) 14 day free trial to digital membership($14.99 a month) 3 All book buyers; online webinar ($197) 4 Option for 1-on-1 coaching (qualification form)

BOOK SELF PUBLISHING - Presentation 34 What does that look like for a business?

That sounds great but what does that look like for MY business?

BOOK SELF PUBLISHER - Presentation 36

BOOK SELF PUBLISHER - Presentation 37

BOOK SELF PUBLISHING - Presentation 38 what does that look like for a business?

BOOK SELF PUBLISHING - Presentation 39 Why is that the Free + Shipping Book Funnel Works so well? Research on hundreds of google adwords account by Wordstream

BOOK SELF PUBLISHING - Presentation 40 Secret #3: The difference between digital and physical books and the system how to create raving fans by leveraging both

BOOK SELF PUBLISHING - Presentation 41 Secret #3: The difference between digital and physical books and the system how to create raving fans by leveraging both All about How to use your 'physical' book to connect & delight your customer so they become raging fans How to use? Most Authors think that having a digital version of their book everywhere is good enough to connect with their audience What authors Think? Actually, having your book in digital form to get it in your readers hands is great but nothing is more powerful to hear that 'thud' at the door Thud at the door What do I mean? Did you get it?

BOOK SELF PUBLISHING - Presentation 42 A physical book sets you apart in your prospects mind. There are so many ebooks, white papers and online reports. If all you have is an ebook, you are just another noise in a busy space. All you have We love getting packages and they are almost always opened. What we love You can personalize the book by signing it, putting a post it note on it or by putting a letter inside of the book. What you can do? A physical copy will sit on their desk or shelf and they will repeatedly see it. Ebooks are stored in a file on your computer, often never to be seen again. Causes or Drawbacks

BOOK SELF PUBLISHING - Presentation 43 The difference between digital and physical Digital Pro’s Easy to distribute Only costs are advertising (no cost in fulfillment 70% profit margin Digital Con’s We live in the information age (lots of saturation) Better educated customer (harder to make the sale) Physical High perceived value Real world experience Can be personalized for your prospect Instant perceived credibility Physical cons 40% profit margin Lot’s of moving parts in printing and fulfillment

BOOK SELF PUBLISHING - Presentation 44 The Book To Client Strategy By Leveraging The ‘Dream 100 Strategy’ 1 Put together a list of 100 people you dream of connecting with 2 Send them a physical copy of your book with any bonuses a personal message and sticky note with a way to connect with you and your offer 3 Follow up with a call, , direct mail or anything else so you can connect with them

BOOK SELF PUBLISHING - Presentation 45 The Book To Client Strategy By Leveraging The ‘Dream 100 Strategy’ People who you want to partner up with (JV’s/partnerships) Want to partner up People you want to do business with (clients) Want to business with People you want to connect so you can get bookings (speaking engagements) Want to connect People you want to learn from (mentors) Want to learn

BOOK SELF PUBLISHING - Presentation 46 What do I mean? Personal thank you (for relationship building) Sticky note (for lead generation) Create a personal message

Let me ask you a question... Are you enjoying the webinar so far? ?

BOOK SELF PUBLISHING - Presentation 48 We've covered: The truth on how to become an Amazon Best Seller 1 2 SECRET How to leverage your book to exponentially grow your business 2 SECRET The difference between digital and physical books and how to create raving fans by leveraging both 3 SECRET

So who wants to take things to the next level? Put in the Q&A box, "I'm ready!" ?

Introducing: The “Author Funnel Consultation”

The “Author Funnel Consultation” is all about Helping you grow leverage your book to generate more business, getting more customers and clients FAST... without high customer acquisition costs

Get Started Now With “Free Consultation” For Just not yet specified

BOOK SELF PUBLISHING - Presentation 53 REWARD: 1 For Those Of You Who Stuck Around! 2 Here's how to get The High Ticket Coaching Funnel I promised you